Apple Shares Mini Film Promoting Upcoming Apple Music Halftime Show Starring Usher - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Mini Film Promoting Upcoming Apple Music Halftime Show Starring Usher

Apple is continuing to hype the upcoming Apple Music Super Bowl Halftime Show that's set to air this weekend, with the company sharing a full mini film for its "Where's Usher?" ad campaign.


Yesterday, Apple shared a small teaser of the skit starring Ludacris, Lil Jon, Taraji P. Henson, and Apple CEO Tim Cook, but today the full 7-minute spot is available to watch on YouTube. Additional stars show up in the longer version, including Wesley Snipes, J Balvin, Anderson .Paak, Blue Man Group, and Criss Angel.

In the promo, the main trio continue their search for Usher in Las Vegas, ultimately locating him doing an impromptu performance in the Caesars Palace fountain.

Usher will headline the ‌Apple Music‌ Halftime Show for Super Bowl LVIII, which takes place at the Allegiant Stadium in Las Vegas on Sunday, February 11.

Popular Stories

apple music

Apple Music Now Costs $11.99 as Apple Increases Subscription Prices

Friday July 17, 2026 11:25 am PDT by
Apple today increased the price of Apple Music and some Apple One subscription bundles. An individual Apple Music subscription is now $1 more expensive in the United States, going from $10.99 to $11.99 per month. Pricing on the Apple Music Family plan increased by $3, increasing from $16.99 to $19.99. Student pricing is up $1, with the plan now priced at $6.99. The price of the individual ...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...

Top Rated Comments

Rychiar Avatar
32 months ago
I don’t even have to watch this to start cringing
Score: 23 Votes (Like | Disagree)
PowerMac5500 Avatar
32 months ago
Deleted
Score: 18 Votes (Like | Disagree)
Naraxus Avatar
32 months ago
This is almost as embarrassing as that asinine Earth Day skit they did.
Score: 11 Votes (Like | Disagree)
32 months ago
apple is the king of cringe
Score: 10 Votes (Like | Disagree)
32 months ago
Remember when there was tangible excitement about Apple and their products? Now it's all kinda meh same old recycled corporate bs.
Score: 8 Votes (Like | Disagree)
ProfessionalFan Avatar
32 months ago

That was fun. I'm just here for the negative comments though.
You probably enjoyed the Mother Nature skit too though
Score: 8 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors