iPhone 15 Pro Models £100+ Cheaper in the UK Than Last Year's Equivalent Devices
In the United Kingdom, Apple has made the price of the newly announced iPhone 15 Pro and iPhone 15 Pro Max models £100+ cheaper across all configuration options than the equivalent iPhone 14 Pro models when they were launched last year.

Last year's iPhone 14 Pro started at £1,099, but the newly announced iPhone 15 Pro starts at £999. Moving up the storage options for both Pro and Pro Max models, the equivalent savings increase by £110, £130, and £150 for the 256GB, 512GB, and 1TB storage options, respectively.
The full price range is as follows:
- iPhone 15 Pro – 128GB - £999
- iPhone 15 Pro – 256GB - £1,099
- iPhone 15 Pro – 512GB - £1,299
- iPhone 15 Pro – 1TB - £1,499
- iPhone 15 Pro Max – 256GB - £1,199
- iPhone 15 Pro Max – 512GB - £1,399
- iPhone 15 Pro Max – 1TB - £1,599
The iPhone 15 Pro Max is priced starting at £1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and £1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.
Apple has also reduced the price of all iPhone 15 models versus the iPhone 14. For example, the iPhone 14 started at £849, while the iPhone 15 is £50 less at £799.
Pre-orders for the new iPhone 15 series will open on Friday, September 15, with shipping to begin on Friday, September 22.
Article updated to reflect equivalent savings for higher storage options.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...