Apple Increases HomePod Mini Price in Several European Countries

Cue the comments where Macrumors readers are shocked to learn that foreign exchange rates are a thing.

If it were a thing, then Apple would lower the prices as soon as the value of the Euro rises, but Apple 100% won't. It's just an excuse like inflation.

I know, I know. Exchange rates, inflation and so on and so forth.

Apple -- but not just Apple -- has been pushing up its prices across the board quite a lot lately. The thing is, I don't really care why Apple needs to increase prices to keep its profit margin steady because my income, and the income of many other people, does not magically increase with inflation and exchange rates.

I love my Apple stuff and I'll keep using what I have for as long as it lasts, but if this trend keeps up I will be looking to move to a cheaper Android phone and a Windows computer eventually. It may not be just as smooth but it's good enough for my use case.

Apple is pricing itself out of my range. If it's just me, well that's my problem, but if Apple is slowly pricing itself out of the European (and probably Asian and Latin American etc) market then it's their problem. Time will tell, but I'm approaching or am beyond what I am willing to pay and frankly I really don't care what forces Apple's hand to keep profits steady.

Cue the ignorance of people who don’t realize that the £ has increased substantially the last few months against the $ but Apple hasn’t lowered the prices of the iPhone, etc.

Cue the comments where Macrumors readers are shocked to learn that foreign exchange rates are a thing.

It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.

It has nothing to do with interest rates. The US Homepod Mini costs $99 which is £80. So Apple charging £99 is way more than people pay in the USA.

US prices are quoted ex sales tax. UK prices are quoted inc VAT. So £80 becomes £96. Still a shocker given the £ has increased in value against the $ recently.

Cue the comments where Macrumors readers are shocked to learn that foreign exchange rates are a thing.

Well, not really due to exchange rates, maybe a little bit, but mostly just seeking the most profit as possible.

In a not so distant past, in Portugal (my country) any Mac/Apple gadget was a great deal more expensive than the price USA's people would pay. Apple justified it with the exchange rate. When the two currencies were in parity (or even a higher rate for the USD), I didn't see any change in the prices. It is only going up, never down.

BTW, I bet you don't live in Europe (and I would also bet that you live in USA). I say this because you don't know the perpective of outside of the USA. If you live outside, than I'm sorry for that assumption, you just are not affected by this "injustice".