Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement

Apple's online business-to-business store has gone down as rumors swirl about a new product announcement from the company later today via press release. Apple's main consumer-facing online store remains functional as of writing.

apple store down banner
Based on a rumor that Apple has a product announcement planned for today, and the discovery of an unreleased MacBook Pro in a Canadian regulatory database yesterday, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips might finally be imminent. An updated Mac mini with M2 chips has also long been rumored.

Apple's exact announcement(s) if any remains to be seen, and topic might end up being something unrelated to new Macs.

In addition to M2 Pro and M2 Max chips, the new MacBook Pros are rumored to feature Wi-Fi 6E and faster RAM, but no other major changes are expected. Apple completely redesigned the 14-inch and 16-inch MacBook Pro in October 2021, and it's common for the same design to be used for multiple generations, so only a spec bump is expected.

We'll have full coverage of Apple's announcement(s) today if any, so keep checking back for the latest coverage throughout the day.

Update: Apple has announced new MacBook Pro and Mac mini models with M2 series chips.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro and iPhone Ultra: Pre-Orders and Release Date

Thursday July 30, 2026 6:12 am PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

46 months ago

Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Colours are not Pro.
Score: 3 Votes (Like | Disagree)
46 months ago
Why just the business site though? Isn’t that different?
Score: 3 Votes (Like | Disagree)
46 months ago
I've been buying Macs since 1990 and never knew that Apple has a B2B store.
Score: 2 Votes (Like | Disagree)
46 months ago
Eagerly waiting to see what Apple announces
Score: 2 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
46 months ago
Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Score: 2 Votes (Like | Disagree)
46 months ago
https://www.apple.com/de/shop/buy-mac/macbook-pro German site, new ones are already online!
Score: 1 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors