In a new ad, Samsung is throwing shade toward the lack of "innovation" on the iPhone while promoting features such as a 108-megapixel camera and 100x "Space Zoom" available in its latest devices.
The ad, titled "Buckle Up," is aimed toward current iPhone users and promotes the Galaxy S22 Ultra, the new Z Flip 4, and features not available to iPhone customers. "Buckle up for Apple's latest launch," the ad says. "As you enter a world where heads will turn, just none in your direction." A world where "the highest resolution in a smartphone will be in someone else's pocket. And that epic moon shot that's getting all the likes won't be yours." "This innovation is not coming soon to an iPhone near you," the 30-second ad concludes.
The ad comes just six days ahead of Apple's "Far Out" event, where it's expected to announce the iPhone 14 and iPhone 14 Pro. Apple is planning major new features on the Pro camera systems for its higher-end devices, including an all-new 48-megapixel camera and possible 8K video recording. Alongside camera improvements, the iPhone 14 Pro is rumored to feature an always-on display and a new pill-shape notch replacement.
Wednesday July 8, 2026 4:11 am PDT by Tim Hardwick
Samsung has announced it will introduce its latest Galaxy smartphones at a July 22 event, including what is believed to be a Galaxy Z Fold 8 with new passport-style dimensions similar to Apple's upcoming book-style foldable iPhone.
It's no secret that Samsung has been working on a new foldable form factor to go head-to-head with Apple's rumored iPhone Ultra, and the company has been hinting...
Wednesday July 8, 2026 5:16 am PDT by Tim Hardwick
Apple has suspended development of the display for a cheaper, lighter version of the Vision Pro that it originally planned to launch in the next few years, according to The Elec.
The Korean outlet says Apple supplier Samsung Display is set to internally wind down the panel project – known in the industry as "G-VR" – with development set to be formally terminated by September.
G-VR is ...
Samsung today announced the launch of its first credit card in the United States, debuting the Samsung Galaxy Card in partnership with Barclays.
The Samsung Galaxy Card works as a standard Visa card and offers special financing options for Samsung Galaxy devices purchased through Samsung. Apple Card has a similar financing option for Apple devices.
There is no annual fee for the Samsung...
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
