Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023

Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.

apple mixed reality headset mockup feature yellow
In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo says shipments of the device are unlikely to exceed 1.5 million units in 2023.

In May, Apple presented its AR/VR headset to Apple board members, indicating that the device is nearing its final stages before launch. Despite having worked on the headset for several years, recent problems during development related to overheating and performance have delayed the launch of the product.

The headset is expected to be powered by a chip with on-par performance as the M1 Pro in the 14-inch and 16-inch MacBook Pro.

The headset will feature more than a dozen cameras for tracking hand movements, two ultra-high-resolution 8K displays and advanced eye-tracking technology. Renders shared by The Information last year offered us a look at the potential design of the headset.

Apple is already reportedly working on the second-generation version of its AR/VR headset. According to Kuo, the new model of the headset will launch in the first half of 2025, alongside a cheaper and more affordable model.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
apple vision pro orange

Apple Releases visionOS 27.2

Monday October 26, 2026 10:46 am PDT by
Apple today released visionOS 27.2, the first big update for the visionOS 27 operating system that runs on the Apple Vision Pro. visionOS 27.2 can be downloaded by opening the Settings app, selecting the General section, and choosing Software Update. Installing the update requires the headset to be removed, and a progress bar appears on the EyeSight display. The visionOS 27.2 update...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas

Monday October 5, 2026 11:20 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the third betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two weeks after Apple released the second betas. Registered developers can download the betas through the Settings app on each device. With iOS 27.2 and watchOS 27.2, Apple is testing the new Health app that it showed...

Top Rated Comments

akfgpuppet Avatar
55 months ago
$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.
Score: 16 Votes (Like | Disagree)
appleguy123 Avatar
55 months ago
I’m usually a first adopter for all new tech, but I just don’t see the sales pitch for this device yet. I get why Apple and Facebook want to create virtual worlds where they get a cut of all the money spent inside them, but I don’t get why I’d want to pay money to pretend to live in such a place.
Score: 13 Votes (Like | Disagree)
55 months ago
Calm down Kuo. I would rather buy Intel broken down buggy driver infested GPUs than buy ANY VR headset crap.
Score: 12 Votes (Like | Disagree)
michaelant Avatar
55 months ago
I'm not buying one unless it looks exactly like that drawing we've come to love.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
55 months ago
$2000 for an overly new product developed by Apple? The App Store itself hasn’t even matured yet for AR/VR. The bottom line, It’s too pricey! Honestly, it should start at $999.
Score: 9 Votes (Like | Disagree)
swapmanager Avatar
55 months ago
VR gives me headaches with screen so close to my eyes.
Score: 7 Votes (Like | Disagree)
Latest Stories
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
11 hours ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
13 hours ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
13 hours ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
17 hours ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
2 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
2 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
2 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
3 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
3 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
3 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
3 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
3 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
3 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
3 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
3 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors