Amazon Prime Day: Get the 32GB Apple TV 4K for $109 ($70 Off) [Updated]

Update July 12: Amazon has discounted the Apple TV even further for Prime members, dropping the 32GB model to $109.00 and the 64GB model to $129.00, savings of $70 off the regular retail price. Original article is below.


Joining the early influx of deals on Apple products during Amazon Prime Day is now the Apple TV 4K, which has hit the best-ever price of $119.99, down from $179.00. This is the 32GB 2021 model with the new Siri Remote.

apple tv prime dayNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Compared to previous sales, this is about $30 cheaper and overall it's the lowest price we've ever tracked on the 2021 Apple TV 4K. As with all Prime Day deals, this one won't last long, so be sure to head to Amazon soon if you're interested.

Additionally, the 64GB Apple TV 4K is on sale for $139.99, down from $199.00, which is another best-ever price. Both models are currently in stock, but that might not last long.

Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime if you don't have it yet on Amazon.

Check out our article on The Best Apple Deals for Amazon Prime Day to stay up to date with this summer's big shopping event.

Related Roundup: Apple Deals

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

kuwxman Avatar
47 months ago
Prime Day aka Amazon Yard Sale Day.
Score: 7 Votes (Like | Disagree)
JCCL Avatar
47 months ago

Should I get 32gb or 64gb? I mostly stream and don't play Apple Arcade games.
I have the 32 GB for a the same use scenario. Haven’t once felt I should have bought a larger capacity one.
Score: 3 Votes (Like | Disagree)
BuffaloTF Avatar
47 months ago
This deal is also available today at Target with their whole Target Day counter-promo. Runs thru Wednesday.
Score: 2 Votes (Like | Disagree)
Blackstick Avatar
47 months ago
Good price... but Amazon often has the 32GB that low or close to it. Just picked one up last month...

Attachment Image
Score: 2 Votes (Like | Disagree)
JoeShades Avatar
47 months ago

Are there any other reasons to go higher capacity on ATV besides gaming? Is it like a typical computer or iOS device where you can store multimedia on there? What else would eat into that space?
Only if you have a ton of apps, I have about 30-40 plus the Apple Apps and still have about 8 GB left right now but it fluctuates between more and less space
Score: 1 Votes (Like | Disagree)
svish Avatar
47 months ago
Another good offer from Amazon! $109 for 4K Apple TV is good.
Score: 1 Votes (Like | Disagree)