iOS 16 and macOS Ventura Combat Email Spoofing With Support for Verified Brand Logos in Mail App

iOS 16 and macOS Ventura add support for the Brand Indicators for Message Identification (BIMI) standard in the Mail app, helping users to easily verify authenticated emails sent by brands by displaying the brand's logo alongside the email's header.

iOS 16 Digitally Certified Mail
In the Mail app, emails sent by brands with a BIMI record are marked with a "Digitally Certified" label, which is visible after tapping to expand the email's header. Next to the label, a "Learn More" link leads to the following message: "This email was verified as coming from the owner of the logo shown and the domain [example.com.]"

For a brand's logo to be displayed, the sender's domain must pass DMARC authentication checks, according to the BIMI Group website. If the email passes authentication, the Mail app queries the DNS for a corresponding BIMI record.

Based on a tweet shared by software engineer Charlie Fish, it appears that Chase Bank is an example of a brand that has implemented BIMI, with the Chase logo appearing next to an email sent by the bank in the Mail app on iOS 16. BIMI is also supported by Gmail, Yahoo Mail, and Fastmail, according to BIMI Group.


This is just one of several new features added to the Mail app on iOS 16 and macOS Ventura, with others including the ability to unsend an email up to 10 seconds after sending it, scheduled emails, notifications if you forget to include an attachment on an email, support for rich links in emails, improved search functionality, and more.

Related Forum: iOS 16

Popular Stories

iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

mikethemartian Avatar
44 months ago

While I always welcome features that increase security or privacy, I don't think this will make much of a difference because inattentive or ignorant users are easily fooled by logo graphics attached by scammers to messages. Plus from a behavioral perspective, scammers rely on fear and greed emotions. The human fight-or-flight reflex means that red flags such as obviously bogus URLs, awful grammar, bizarre word choice, or a government agency asking for gift cards are all too often ignored or discounted.
Reminds me of the scene in Catch Me If You Can when Abagnale takes the Pan-Am logos off of model planes and placed them on forged checks.
Score: 8 Votes (Like | Disagree)
Corsig Avatar
44 months ago
Waiting for someone to say this isn’t fair for the spoofers
Score: 4 Votes (Like | Disagree)
surfzen21 Avatar
44 months ago
Even if its not perfect, its definitely a step in the right direction. Knowing is on Apple's radar is a good thing.

I get a lot of these fake emails and had to do a double check on at least a few. Domain spoofers make it even more difficult.
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
44 months ago
Excellent move!
Score: 4 Votes (Like | Disagree)
[AUT] Thomas Avatar
44 months ago
Not a fan of BIMI because it's once again not a solution, but just another overly complex workaround to fixing a broken system.

If all mail-servers required and enfored an organization validated server certificate for inbound connections from other servers the amount of spoofed mails and junk would be reduced by 99+%. Unfortunately, no mail provider can do that alone...

If that was about to be required by law, there would be an instant adoption and the problem essentially solved.
Score: 3 Votes (Like | Disagree)
boing Avatar
44 months ago

Apple (or the IETF) needs to replace IMAP. It was written for another age, and it's way long in the tooth.

Basically, security needs to be baked in instead of security as an afterthought. Verified senders needs to be a part of the infrastructure. It's ok to have unverified senders, but they should be marked as-such.

These days, certs are free and processing power is cheap, so issuing everyone a cert and using them for validation shouldn't be as much of a burden as it was back in the day.
No we don't want Apple (or any other big company) to replace IMAP or SMTP or HTTP. Those are the last three major open protocols left that are widely supported, even by the monopolies in email (Microsoft and Google). We should be encouraging their use to keep the Internet open, rather then siloed. Do you want what happened to chat to happen to email? In the past there were open chat standards like XMPP, well just a few days ago Google shutdown Google Talk which supported XMPP, the last widely used chat service to support XMPP. Now you have to decide to use Facebook Chat, Google Chat, Skype, WhatsApps, LINE, etc etc.. all which are siloed and don't communicate with each other or can be run on-premise in your own datacenter. You know how annoying it is for me as a Android phone user when someone uses iMessage to send me something that is not supported in my normal SMS app. I wish Apple would support RCS.

You need to understand email is comparable to phone service (calls and SMS) in the sense it is a widely supported standard, due to it being long in the tooth. These standards are open where anyone can contact you. To deal with spam email or calls, the easy thing to do is only accept them from people on your whitelist you trust. This is how most chat networks work, only people that know you (such as have your phone number in their contacts) can see to add you, which is why you notice less spam.

SMTP already supports sender verification as already described in the forum using SPF and DKIM. The mail server just needs to enforce using it. I don't think they should be blocking email completely just because the SPF or DKIM fails (since many people misconfigure it), but it should cause the mail system to score the email so high it ends up in the spam folder. When it comes to phone calls, they are trying to implement STIR/SHAKEN to combat the same thing with phone calls when it comes to verification to combat spoofing.

Even with email verification it won't completely fix the spam issue since a lot of spam is verified. A lot of email is being sent from hacked email accounts, which will look like they are verified. This means that the root of the issue with this is login authentication. Things are already occurring to improve login authentication, but using a unique hard to guess password for your email account is a major first step. A major second step being MFA. In most instances users pick easy to guess passwords, and even worst reuse that password at other places. Once one of these other places gets hacked, they have your email password. Your email password should be treated like one of you most important passwords, since every service you sign up requires your email for communication, including for security purposes. Simple security practices can go a long way to resolving a lot of issues. If your system gets hacked by way of a virus, then you are completely compromised and nothing will really protect you at that point other then a virus program that can detect and block malicious activity occurring on your system due to the virus infection.

So no we don't want to replace those, we just want to improve them as what have been occurring over the years, such as with HTTP/1.1 moving to HTTP/2, and now HTTP/3, all of which still work in a web browser. Having alternatives is not a problem, but replacing what is already open and supported will just make things more siloed since most of the companies (Google, Microsoft, and Apple) making the decisions do it for their own interests.
Score: 2 Votes (Like | Disagree)