Apple Sold Over 40 Million iPhone 13 Models During the Holiday Season, Says Wedbush Analyst - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Sold Over 40 Million iPhone 13 Models During the Holiday Season, Says Wedbush Analyst

Apple sold north of 40 million iPhone 13 models over the holiday period in a record number for the company, despite industry-wide chip shortages, according to Wedbush analyst Daniel Ives.

iphone 13 pro max display bleen
Last year, reports began emerging that demand for iPhone 13 models was slowing ahead of the holidays as delivery estimates for ‌iPhone 13‌ models started to improve.

However in a new note to investors, seen by MacRumors, Ives said demand remained strong for the current iPhone cycle going into 2022, with demand outstripping supply be several million units in the December quarter, a positive sign for Apple as supply chain issues begin to resolve themselves in the first half of this year.

Based on our supply chain checks over the last few weeks, we believe demand is outstripping supply for Apple by roughly 12 million units in the December quarter which now will add to the tailwinds for Cupertino in the March and June quarters as the supply chain issues ease in 1H22.

According to Ives, China has been a major source of strength for Apple over the last 12 months and a key region for iPhone sales, particularly in relation to increased market share due to the "multi-year supercycle" afforded by the iPhone 12 and iPhone 13.

According to Ives, roughly 230 million of 975 million iPhone users worldwide haven't upgraded in the last three and a half years, and the analyst believes Apple's continuing smartphone sales will provide highly influential tailwinds as excitement builds for Apple's much-anticipated mixed reality headset, which is expected to be announced in the summer.

Ives says the "linchpin" to Apple's valuation re-rating remains its services business, taking in the likes of Apple Music, iCloud, Apple TV+, and Apple Fitness+, which Wedbush believes is now worth $1.5 trillion. On that basis, Wedbush predicts that despite reports of supply constraints, Apple's chip shortages are a "transitory issue" and "nothing more than a speed bump" on the way to Apple becoming the first $3 trillion market cap company in 2022.

Tag: Wedbush
Related Forum: iPhone

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Today With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and changes coming with iOS...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

Top Rated Comments

djcerla Avatar
61 months ago
Warren Buffett was right: the iPhone is just a “product that people can’t get enough of”.

Us geeks sometimes don’t have this simple clarity, we get upset and disappointed over things like minor software bugs.
Score: 5 Votes (Like | Disagree)
FloridaScrubJay Avatar
61 months ago
Santa Apple has some very busy elf’s this season.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
61 months ago

SOLD over 40M, or DELIVERED over 40M? During the holiday season, everywhere I looked they were OUT OF STOCK. I'm guessing gift givers were putting pictures of the iPhone in a box for under the tree.
There was also a global chip shortage. Perhaps, that’s why they were out of stock? I really wonder what was the most popular holiday item was?
Score: 3 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
61 months ago
That’s pretty impressive. Breaking records over here. iPhone is the money-making machine for Apple. It sure has been for the last 15+ years. It’s not going to stop.
Score: 3 Votes (Like | Disagree)
Abazigal Avatar
61 months ago

The Assimilation Continues.
The logic is fairly straightforward. It's all about the ecosystem now, and services help to add value to Apple hardware and set them apart from android smartphones. So it's no longer enough for the competition to make a phone that beats the iPhone in one area or the other, they have to beat the whole Apple ecosystem. It's a tall order even for Android, and it's going to be flat out impossible for any new entrant.
Score: 3 Votes (Like | Disagree)
tridley68 Avatar
61 months ago
That's a lot of phones.
Score: 3 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors