Apple's Black Friday Promotion Now Underway in the U.S. and More Countries

Apple's annual four-day Black Friday through Cyber Monday shopping event is now underway in the United States and select other countries, with customers able to receive a free Apple gift card with the purchase of select products through November 29.

apple black friday shopping event 2021
Participating countries include the United States, Canada, Australia, New Zealand, the UK, Ireland, France, Spain, Portugal, Italy, Germany, Belgium, the Netherlands, Sweden, Denmark, Finland, Norway, Switzerland, Luxembourg, Poland, Austria, Hungary, Czech Republic, the United Arab Emirates, and select other regions.

The promotion is available on Apple's online store, in the Apple Store app, and/or at Apple Store locations. As usual, refurbished products are not eligible for a gift card, and the offer cannot be combined with educational pricing.

Black Friday is one of the few occasions per year that Apple offers deals on its products, but better deals are often available through resellers like Amazon, so make sure to check out our Black Friday roundup for the latest discounts on the iPhone, iPad, Mac, Apple Watch, AirPods, accessories, and more.

Apple's gift card values in the United States are as follows:

  • $50 for iPhone 12, iPhone 12 mini, and iPhone SE
  • $25 for second-generation or third-generation AirPods
  • $50 for AirPods Pro
  • $75 for AirPods Max
  • $50 for Apple Watch SE and Apple Watch Series 3
  • $100 for 11-inch and 12.9-inch iPad Pro
  • $100 for MacBook Air, 13-inch MacBook Pro, and Mac mini
  • $200 for 27-inch iMac
  • $50 for Apple TV 4K and Apple TV HD
  • $50 for Magic Keyboard for iPad Pro and iPad Air
  • $25 for second-generation Apple Pencil, Smart Keyboard Folio, MagSafe Duo Charger, and four pack of AirTags
  • $25 for Beats Flex and Beats Studio Buds
  • $50 for Powerbeats Pro, Solo3 Wireless, and Studio3 Wireless

As usual, many of Apple's latest products are excluded from the offer, such as iPhone 13 and Apple Watch Series 7 models.

Apple gift cards are now all-in-one and can be used towards the purchase of products, subscription-based services like Apple Music and Apple TV+, App Store apps, iTunes Store content like TV shows and movies, iCloud+ storage, and more.

The full terms and conditions for Apple's shopping event are available here.

Related Roundup: Apple Deals
Related Forum: Community Discussion

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

Justin Cymbal Avatar
55 months ago
Awesome! I’m glad Apple does this sale every Black Friday!

I’m going to place my order for the new 4K Apple TV right now

I’m getting the 64 GB one so it’s $199 & Apple includes a $50 gift card

I’m getting this for my living room LG TV which I just bought 2 years ago
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
55 months ago
Ahhh! nothing but gift cards. However, it's still not bad.
Score: 4 Votes (Like | Disagree)
Justin Cymbal Avatar
55 months ago
I just placed my order for the new Apple TV but it’s currently backordered and says it’s getting delivered between December 7-14

Also noticed that the tax is calculated on the amount after factoring in the gift card

Not sure if that is only true for some states but I live in Massachusetts and the rate is 6.25%

Apple did the same thing last Black Friday when I bought my HomePod- instead of paying tax on $299, I paid tax on $199 because of the $100 gift card promotion

Attachment Image
Score: 3 Votes (Like | Disagree)
LaloG Avatar
55 months ago
Bought my Apple TV. Waiting for that gift card to be emailed to me so I can purchase 2 HomePod mini.
Score: 2 Votes (Like | Disagree)
ntg Avatar
55 months ago
...but no mention on the page of the Homepod Mini :( (a reasonably-affordable entry into the 'world of Apple' for many)
yet Amazon are really plugging the Dots in their Black Friday sales.

A missed opportunity I think...
Score: 2 Votes (Like | Disagree)
greenmeanie Avatar
55 months ago
Just got the Airpods Pro off a Amazon flash sale for $149.00.
Score: 1 Votes (Like | Disagree)