Since its launch in 2007, the price of the iPhone has gone up more than 80% around the world, according to a new study that looked at iPhone prices all over the world and their increase and decrease over the years.
According to the study conducted by Self, since its launch in 2007 and subsequent annual upgrades, the price of iPhones has increased more than 80%, now costing over $400 more on average to buy in countries around the world compared to the original iPhone.
Since its US launch in 2007 and subsequent years in other countries, iPhone prices have increased by 81% across the globe. This means that in 2021, the latest flagship iPhone model costs $437 more to buy in each of the 38 countries it's available in than it used to.
While the price increase comes alongside more advanced technology and increases in production costs, the increase also comes as a result of inflation and Apple having to sometimes increase prices to counter economic growth.
However, many countries have experienced inflation and growth in purchasing power in the years between, and our research shows that Apple have risen iPhone prices 26% higher than local inflation rates. This means that local affordability for a flagship iPhone costs people around the world $154 more in real terms than the first models they could purchase.
As part of its research, Self has created an interactive map that highlights the changes in iPhone prices in real-world terms as a percentage of GDP over the last 14 years in more than 30 countries around the world. According to that map, the United Arab Emirates has witnessed the largest increase in the price of the iPhone, with the latest model costing more than double what it did when it originally launched.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
I paid $599 for my first iPhone before tax and waited 3 hours for Cingular's servers to actually activate it. Fun times:
While the price has gone up from $599 to my last iPhone purchased at $1599 for the 1TB Pro Max 13, I don't feel the '80% increase' is unjustified. The iPhone 1 to 13 are incredibly different animals. The iPhone has turned into some people's only computer and you can get an A15 powered iPhone for still much less in the form of the mini so while the starting price was $499 I think for the 4GB model, iPhones now are MUCH more powerful and feature-rich.
Phone carriers used to subsidize the iPhone cost by $200 or more when you renew your contract - they stopped doing that a few years ago so that subsidy was passed onto the consumer who pays full price.