Apple's Back to School Deals Now Live in Europe, Asia, and the Middle East

Apple today launched the third part of its annual Back to School promotion, with back to school deals now available in most countries in Europe, some countries in Asia, and the Middle East.

apple back to school
Higher education students and educators can get a set of free AirPods with the purchase of select Macs and iPads, which is the same deal that went live in the United States and Canada in June and Australia and New Zealand in January.

Qualifying devices include the MacBook Air, MacBook Pro, 24-inch iMac, Mac Pro, Mac mini, M1 iPad Pro, and iPad Air. The low-cost iPad, iPad mini, and refurbished products from Apple are not eligible for the promotion, but all educational purchases are available at discounted prices through the dedicated EDU store in each country.

Apple customers who make a qualifying purchase can get the second-generation AirPods for free, or upgrade to AirPods with Wireless Charging or AirPods Pro for an additional fee. Students are also eligible for AppleCare+ at a 20 percent discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include the UK, Ireland, France, Germany, Italy, Spain, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

portland-dude Avatar
60 months ago
Remember when you got an iPod touch with your Mac purchase through the back to school program? I do.
Score: 6 Votes (Like | Disagree)
jimmy_uk Avatar
60 months ago

What I like is you don’t even really need to be a student, just purchase on the promo page. At least that’s how I got my MacBook Pro and then Beats over ears ?. I wish it was AirPods back then…
In the UK you have to be verified as a Student, either through a student members site called UNiDAYS or via Apple support with a university ID or acceptance offer. No tricking the system here.
Score: 4 Votes (Like | Disagree)
tongxinshe Avatar
60 months ago
Buy an iPad Air at an already discounted price, then get a free pair of AirPods, this is an unbelievable good deal.
Score: 3 Votes (Like | Disagree)
apparatchik Avatar
60 months ago
It's also live in the Mexican Edu Store.



Attachment Image
Score: 2 Votes (Like | Disagree)
xotigu Avatar
60 months ago
It’s always the first world countries ? i just wish they also offer promotion to developing countries so we can also upgrade
Score: 2 Votes (Like | Disagree)
goodgoat Avatar
60 months ago

Campaign is live till October 11 in Sweden. Guess that means that updated MacBook Pro's come after that date.
Not really. They can always release earlier and not include in the promo. Just like last year new iPad Air
Score: 1 Votes (Like | Disagree)