Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Boosting iPhone 13 Production in Anticipation of High Demand at September Debut

Apple is looking to boost initial production of this year's iPhone 13 models to 90 million units through the end of the year, an increase of up to 20% over the 75 million units of the iPhone 12 series produced last year, according to Bloomberg's Debby Wu and Mark Gurman.

iphone 13 yellow with text
The report also outlines a number of expectations for the iPhone 13 series, most of which have already been rumored:

  • Same four sizes as the current lineup
  • September announcement
  • At least one model with LTPO display to enable variable refresh rate
  • Smaller notch
  • Camera upgrades will focus on video, including improved optical zoom
  • Upgraded chip based on same 6-core design as current A14
  • No in-display Touch ID, although Apple did test the technology for the iPhone 13

In addressing the smaller notch on the iPhone 13, Bloomberg says that while Apple's goal is to ultimately remove the notch entirely, it looks like even the 2022 iPhone will still include one. It is, however, likely to be reduced further in size compared to the iPhone 13's notch.

Related Forum: iPhone

Popular Stories

Apple Logo Cash Feature Blue

Apple Stock Hits Record Territory as Traders Sour on AI Spending

Monday July 13, 2026 5:09 am PDT by
Apple shares have rallied 15 percent since their worst day on the stock market in more than a year, adding almost $600 billion in value since June 25 and returning the stock to record territory (via Bloomberg). The rebound comes as investors grow uneasy about the mind-boggling sums of cash continually being poured into the AI data center buildout, despite there being no obvious indicator for ...
OpenAI vs Apple Feature

Report: Apple's OpenAI Lawsuit Threatens iPhone Rival Plans

Monday July 13, 2026 9:31 am PDT by
OpenAI's ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple's trade secret lawsuit, according to Bloomberg's Mark Gurman, who argues the damage is showing up well before any court ruling. Apple sued OpenAI last week, accusing the company of pushing former employees, and even people it was trying to recruit, to hand over details on unreleased...
oneplus open 2

Report: OnePlus to Pull Out of US and Europe

Wednesday July 15, 2026 9:02 am PDT by
OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports. OnePlus is a wholly-owned subsidiary of Oppo. The change could happen as early as this week, according to a person familiar with the matter who spoke to Bloomberg. Realme, another Oppo-owned mobile brand, will exit the China market as part of the same...

Top Rated Comments

prizm Avatar
66 months ago
I guess it doesn't really help to complain about lack of touch ID. But I will anyway. I want touch ID, damn it.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
66 months ago

I hope you’re right, love my crisp white mini led iPad display 😁 if we get proper white displays, I’ll be on the first flight to Vegas to party. 💃🕺😂
Yes, please come. Resorts world just opened. It took 10 years to have this casino up! It’s beautiful!!!

Thats $4.3 billion dollars.




Attachment Image

Attachment Image
Score: 8 Votes (Like | Disagree)
66 months ago

With how often folks on this site complain that there hasn’t been a reason worth upgrading for years I feel like this thread won’t be much different.

That said, every single smaller notch render makes it look like any ugly and generic Android phone. I’d rather see them wait until they can shrink it into the slim bezel that remains; would make the removal more impactful and there wouldn’t be an ugly half-step.
It will be the same. MR forum will be filled with complaints and how Apple is no longer "innovative."

The expected complaints: no periscope lens, no 144Hz refresh rate, still have a notch, no USB-C, etc.

And that won't change how Apple will keep breaking revenue records the next quarter, just like with the iPhone 12 series... :D
Score: 8 Votes (Like | Disagree)
66 months ago
Considering how well the iPhone 12 line sold during a pandemic (and late so fewer months too) I would expect the 13s to do even better.
Score: 7 Votes (Like | Disagree)
jav6454 Avatar
66 months ago
Makes sense as they might have lost X-Mas sales due to late release last year. Hopefully this year brings features that accompany that "Oh, I want to upgrade" feeling we got in the past (1st gen to iPhone 4).
Score: 7 Votes (Like | Disagree)
hatchettjack Avatar
66 months ago
I want a red pro max! or orange!
Score: 6 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors