Apple Says Blix's Twice-Tossed Anti-Competitive Lawsuit Alleged 'False Conspiracy Theories' [Updated]

Apple has been fighting an antitrust lawsuit against Blix, the developer of BlueMail, an app that was removed from the App Store in June 2019 after violating Apple's ‌App Store‌ guidelines.

bluemail mac app store
Blix accused Apple of manipulating search results in its ‌App Store‌ to suppress third-party competition, and it also claimed that Apple had copied its patented messaging technology for the Sign In with Apple feature.

Blix had its lawsuit dismissed in December, but then refiled. Apple asked the judge to toss out the case, and the motion was granted, with the case being dismissed a second time on Friday. In a statement, Apple said that Blix had "alleged false conspiracy theories and anti-competitive claims," and that the judge's decision confirms that Apple has "consistently acted legally."

"Blix, a member of the Coalition for App Fairness and frequent complainer to press and regulators, alleged false conspiracy theories and anti-competitive claims against Apple. The court correctly rejected these claims and threw out Blix's case. This case demonstrates that Apple has consistently acted legally by introducing its own innovative products and features that promote competition."

According to the judge, Blix was unable to prove in court that Sign In with Apple restricted competition or that Apple's actions were harming competition.

Apple's current policy of requiring Sign In With Apple whenever any SSO product is offered permits new competitors and competition (including Blix) because it does not foreclose the use of other SSOs. Allowing competition is the opposite of unlawfully constraining competition, so, again, Blix has failed to state a claim.

Blix is one of several major developers that have joined the anti-Apple Coalition for App Fairness, a group that is against Apple's alleged anti-competitive policies and ‌App Store‌ fees. Other members include Spotify, Basecamp, Corellium, Epic Games, and Tile, all companies that have also had legal issues with Apple.

Update: In a statement, Blix said that it is disappointed by the court's decision.

Blix accurately described Apple’s monopoly power in mobile OS, and Apple chose not to contest that in court. At the same time, we are disappointed by the court's decision to somewhat signal that Apple can put sand in the gears to competitors and change its developer guidelines as it sees fit. This includes kicking BlueMail off the App Store for 8 months, stonewalling BlueMail for many weeks a year later and various other bullying tactics. These are facts that Apple did not refute in court.

We are glad that the fairness movement we’ve started for app developers to speak out the truth against Apple continues to gain momentum and we have high hopes that the Biden administration, the EU Commission, Australia and other countries will limit Apple's disproportionate power.

Blix will continue to fight for the fundamental and essential app developers’ rights and will stand firm in allowing fair and balanced competition. The digital markets would be much more innovative had Apple allowed for true competition. The ability to innovate by small businesses continues to be at stake.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...

Top Rated Comments

Art Mark Avatar
56 months ago
Companies could try and make great products that people want or they can continue to pretend there is a monopoly at play. Pick which you direction you support.
Score: 13 Votes (Like | Disagree)
cmaier Avatar
56 months ago

How-best to circumvent Apple's Stranglehold on App Discovery is the #1 challenge most App Devs have !

That's at the core of the problem.

Apple's cut is secondary, except to the companies who are already a Household Name !

"App Discovery" App Stores would go a long ways towards Fixing the Problem !

Apple would NO longer be able to Control the Narrative.

Why we don't have those already, at least here in the States, is very puzzling to me.

Congress has clearly been asleep at the wheel.

Or perhaps, Apple has been greasing their RE-election pockets (to prevent action) !

ONE Prime Example is all it will take for the App Store to be Broken Up !

IMO, "Suppression of Third-Party App Innovation" will very-likely be the Catalyst for the Break Up.

Are there examples of that today that can proven in court ?

YES, absolutely YES !

Phil Schiller "may" soon become a sacrificial lamb !

To protect Cook & the Apple brand, that is.
“I can’t understand why my ****** app isn’t selling! It must be because of ‘app discovery!’ Damned Apple!”
Score: 8 Votes (Like | Disagree)
I7guy Avatar
56 months ago
So a app that isn't popular means that Apple is guilty of anti-competitive behavior? Seems they are attempting to weaponize the legal system.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
56 months ago

[...]

Are there examples of that today that can proven in court ?

YES, absolutely YES !

[...]
What examples would those be?
Score: 6 Votes (Like | Disagree)
thenewperson Avatar
56 months ago

I'm missing something here. If I want to build my own SSO method and make it the exclusive option for my App, and Apple says no, you have to also include SIWA along side it, even if I don't want that...how exactly is that not anti-competitive behavior?
If you build your own method Apple doesn't require you to add SIWA. It's when you use a 3rd party one.

However, I'm a bit at a loss how even forcing SIWA on every app is anti-competitive if they aren't taking away the ability to use yours still.
Score: 6 Votes (Like | Disagree)
I7guy Avatar
56 months ago
"Blix accused Apple of manipulating search results in its App Store to suppress third-party competition," = "not popular"
Score: 5 Votes (Like | Disagree)