AT&T Ends Data Throttling for Unlimited Elite Customers, Adds 40GB Hotspot Data and 4K HBO Max - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

AT&T Ends Data Throttling for Unlimited Elite Customers, Adds 40GB Hotspot Data and 4K HBO Max

AT&T today announced new features that will be provided to its Unlimited Elite customers, which is its highest-tier and most expensive data plan at $85 per month.

ATT new 2016 logo featured
Starting this week, Unlimited Elite customers will have access to unlimited data that is not slowed down at peak times after hitting a specific data cap. AT&T says that all Unlimited Elite customers can continue to access high-speed data regardless of how much data they've used.

AT&T Unlimited Elite previously included 100GB of premium data, after which AT&T would temporarily slow data speeds at times of peak usage.

AT&T is also increasing mobile hotspot data from 30GB to 40GB, so Unlimited Elite customers can use more data when tethered. HBO Max, which is included in the Unlimited Elite plan, can now be streamed in 4K resolution.

Additionally, AT&T is building in ActiveArmor security, which is designed to automatically block fraud calls and notify users of spam risk alerts.

The Unlimited Elite plan includes unlimited talk and text, 5G access, unlimited texting to more than 120 countries, and six months of Stadia Pro access. These new features will be automatically rolling out to all Unlimited Elite customers this week.

Tag: AT&T

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

66 months ago
Wow, removing limits on their "Unlimited" plans. What a genius idea.
Score: 57 Votes (Like | Disagree)
66 months ago

Always. I don’t see how a lot of people make it through the day. My head would explode from complaining so much.
Can you see the irony? 😆
Score: 11 Votes (Like | Disagree)
66 months ago
T-Mobile is the 5G King right now. AT&T and Verizon are going to have to heat things up in other offerings or they will bleed customers to T-Mobile.
Score: 10 Votes (Like | Disagree)
66 months ago
More good news! And, as usual, without a doubt…there will be people complaining
Score: 8 Votes (Like | Disagree)
dohspc Avatar
66 months ago
Thank You AT&T!
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
66 months ago

That's throwing away at least 3% yearly, or more like 15%, depending on how you look at the discount rate.
I prefer not to owe anyone. I was raised to pay cash and walk. It may not be to the liking of many others here but it works for me.
Score: 7 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors