Target today announced it is building on its long-standing partnership with Apple to include a new "enhanced Apple shopping experience" in its stores across the United States.
The new in-store shopping experience is meant to offer customers a more convenient experience for shopping Apple products at Target locations. The new experience will be guided by new "Target Tech Consultants," who will receive specialized training directly from Apple. Target's Executive VP and Chief Growth officer says the new shopping model was designed with Target's guests in mind and is meant to elevate the Target-Apple partnership.
Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics. This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year.
The new space, rolling out to 17 Target locations currently, replicates an Apple Store like-experience with custom light fixtures, displays for the iPhone, iPad, Apple Watch, AirPods, Apple TV, and other Apple accessories. The new experience will be rolling out to the Target locations below this month, with "additional locations rolling out in 2021 and beyond."
T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)
Additionally, Target announced an improved online shopping experience, available now, for purchasing Apple products. Customers purchasing Apple products in-store at the new experience, or online, can enjoy a 5% discount when using their Target RedCard, and access to Target's pick-up and delivery options.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Thursday October 16, 2025 8:31 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
The demographics have to be a near perfect match between Apple and Target. Definitely helpful for Apple in areas where it would be more difficult to operate their own stores. It’s also a nice perk to get the 5% off when using a Target Red card, which can even be just a linked debit card, and it beats Apple Card‘s 3% cash back.
Interesting that Texas will have a total of six destinations, where as California only has one.You’d think Apple would probably have worked with Target to open more locations specifically in California for testing to see how everything rolls out.
