Target today announced it is building on its long-standing partnership with Apple to include a new "enhanced Apple shopping experience" in its stores across the United States.
The new in-store shopping experience is meant to offer customers a more convenient experience for shopping Apple products at Target locations. The new experience will be guided by new "Target Tech Consultants," who will receive specialized training directly from Apple. Target's Executive VP and Chief Growth officer says the new shopping model was designed with Target's guests in mind and is meant to elevate the Target-Apple partnership.
Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics. This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year.
The new space, rolling out to 17 Target locations currently, replicates an Apple Store like-experience with custom light fixtures, displays for the iPhone, iPad, Apple Watch, AirPods, Apple TV, and other Apple accessories. The new experience will be rolling out to the Target locations below this month, with "additional locations rolling out in 2021 and beyond."
T2180 (Monticello, MN)
T0324 (San Jose, CA)
T1397 (Oklahoma City, OK)
T2516 (Allen, TX)
T1766 (Hurst, TX)
T1797 (Austin, TX)
T1032 (Irving, TX)
T1354 (San Antonio, TX)
T0687 (Gainesville, FL)
T1790 (Orlando, FL)
T1820 (Clearwater, FL)
T2848 (Miami, FL)
T1159 (North Wales, PA)
T2764 (Newark, DE)
T1266 (Woburn, MA)
T1532 (Nashua, NH)
T1915 (Latham, NY)
Additionally, Target announced an improved online shopping experience, available now, for purchasing Apple products. Customers purchasing Apple products in-store at the new experience, or online, can enjoy a 5% discount when using their Target RedCard, and access to Target's pick-up and delivery options.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
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Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Apple is reaching near omnipresence. And there are still some dummies calling Tim Cook to resign. (Mostly the same ones who begged for a smaller iPhone, which curiously flopped this year)
The demographics have to be a near perfect match between Apple and Target. Definitely helpful for Apple in areas where it would be more difficult to operate their own stores. It’s also a nice perk to get the 5% off when using a Target Red card, which can even be just a linked debit card, and it beats Apple Card‘s 3% cash back.
Interesting that Texas will have a total of six destinations, where as California only has one.You’d think Apple would probably have worked with Target to open more locations specifically in California for testing to see how everything rolls out.
