Apple has amended its trademark for Final Cut Pro, its professional high-end video editing software, in a way that suggests it could be planning to turn the now one-time payment model for the software into a subscription.
As reported by Patently Apple, on Monday, Apple added a Nice Classification #42 listing to its Final Cut Pro trademark in Europe. The Class 42 identification is listed as including software as a service (SaaS), or a platform as a service (PaaS). For context, Microsoft Office 365, which is based on a monthly or yearly subscription, includes the same Class 42 listing for its suite of software.
Final Cut Pro is currently sold for $300 and is used widely by professional videographers, YouTubers, and content makers. Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software. If Apple is planning the subscription route, it'll likely include more than simply the software itself.
With a subscription, Apple theoretically could offer subscribers access to original content, such as in-depth tutorials, walkthroughs, or exclusive videos/sessions with prominent video makers who use Final Cut Pro as part of their workflow.
Whether Apple takes the route is unknown, however, the pure nature of the updated trademark is rather telling. Apple over the years has launched a number of new services, the most recent being Apple Fitness+. The momentum is not slowing down, however. Apple is reportedly eyeing to launch a new podcast subscription service that would offer listeners exclusive and original content.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Monday October 20, 2025 1:42 pm PDT by Juli Clover
Kohler is expanding its line of bathroom products with Dekoda, an iPhone-connected device that's designed to be attached to a toilet rim (via The Verge). The device's included "sensors" point into the toilet bowl, allowing it to analyze what goes on in the bathroom.
According to Kohler, Dekoda is a health tracker that can monitor gut health and hydration, as well as detect the presence of...
Subscription is one of those things that once you taste it, you can never go back. It's a never ending gold mine for $$$. Won't be long until we need subscriptions for breathing oxygen
Well, this will be a big push towards Linux and the free video editing software available; for me at least. I was really hoping Apple would stay away from this.
Potentially changing the price and payment model into a monthly, or yearly subscription could entice even more customers to use the software.
Subscription is only vaguely appealing for those who only occasionally dabble with the software and can just sign up or cancel as they see fit for projects. Otherwise it's purely a cash grab.
