Apple to Hold Preview Event At Second Apple Store in South Korea on February 24 [Update: Store Opening 2/26] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple to Hold Preview Event At Second Apple Store in South Korea on February 24 [Update: Store Opening 2/26]

Apple is set to open its second store in South Korea next week in the busy business hub of Yeouido, in Seoul, the company has announced (via the Yonhap News Agency).

Screen Shot 2021 02 19 at 10

Apple will hold a press preview for the new retail location in Yeouido, Seoul on February 24. The store itself is expected to open just a few days following the preview. Apple announced the store in November of last year but provided no further information on an opening, or preview. Apple's South Korean website has been teasing the store for a few months, saying it'll be a "space for everyone to blossom their ideas and creativity" (machine translation):

South Korea's second Apple Store is coming soon in the heart of vibrant, energetic Seoul. Apple Yeouido is designed as a space for everyone to blossom their ideas and creativity. We hope that you will be able to unleash your imagination in this place where you can explore all the possibilities, communicate freely with others, and receive the energy to create something that is not in the world.

The new store will mark the second Apple Store opening in South Korea, following the first store opening in January of 2018. Apple is expected to open more stores in the country with a third store being planned in Myeongdong, a popular tourist hotspot, and a fourth store in the city of Busan, according to Yonhap News Agency.

Popular Stories

Apple Store App Liquid Glass Feature

Two Apple Stores in U.S. Are Moving Soon

Friday July 10, 2026 3:15 pm PDT by
Two of Apple's retail stores in the U.S. will be relocating later this month, although they will only be a short distance from their existing locations. Apple Renaissance at Colony Park Apple Queens Center in Elmhurst, New York is moving to a temporary location in the shopping mall on Friday, July 17 at 10 a.m. local time, presumably to allow for renovations to be completed at the existing...
Tap to Pay on iPhone Wix

Apple Stores to Expand Use of 'Tap to Pay on iPhone'

Sunday July 12, 2026 9:11 am PDT by
In 2022, Apple began rolling out Tap to Pay on iPhone, a system that allows small business owners and other merchants to accept contactless payments on an iPhone, with no point-of-sale hardware required. The feature allows customers to pay by simply tapping their iPhone or Apple Watch, credit card or debit card, or other contactless payment option on the merchant's iPhone. Payment is securely...
Apple Event Logo

Apple Lists Products Eligible for Tax-Free Holidays in 10 U.S. States

Wednesday July 15, 2026 12:33 pm PDT by
Apple recently updated its website with a list of products eligible for upcoming 2026 sales tax holidays in select U.S. states, including Alabama, Arkansas, Florida, Massachusetts, Missouri, New Mexico, South Carolina, Tennessee, Virginia, and West Virginia. The tax-free holidays run between July 17 and August 20 depending on the state, with the exact dates in each state outlined on Apple's...

Top Rated Comments

Rian Gray Avatar
71 months ago

Apparently, support people (Genius Bar) were asking customers if they knew English when they brought in bricked mac books during the Big Sur update bug debacle.
Allegedly, the manager didn't speak Korean, hence the famous question. All the other PR nightmares aside, I still don't understand how Korea is still accepting anyone who's not fluent in the language while simultaneously serving a role that comes with responsibility. This isn't exactly the first time an international corporation embarrassed itself by not knowing how to speak Korean while operating in Korea.
edit: lots of typos.
Score: 3 Votes (Like | Disagree)
71 months ago

Could MacRumors not work with native speakers (instead of relying on machine translation) to get accurate quotes?
As a native Korean speaker (born there and lived until 18), I can confirm it's a quite accurate translation. But those Korean sentences from the Apple website itself are very tacky (including the font style). Something I would expect from Google translated websites or websites from the 2000s. It's almost like the Apple marketing dept wrote/design those in English and got those machine-translated.
Score: 2 Votes (Like | Disagree)
71 months ago
Good to hear that Apple is finally opening up more stores in Korea. Apple's popularity in Korea is huge and the demand is high, yet there is only one store in the entire country.

Hopefully Apple catches up with the demand and accessibility for more people in Korea.
Score: 2 Votes (Like | Disagree)
LFC2020 Avatar
71 months ago
Saw event and got excited for a second. πŸ™„πŸ€¦β€β™‚οΈπŸ˜‚
Score: 2 Votes (Like | Disagree)
LFC2020 Avatar
71 months ago

Haha, Im anxiously waiting for an Apple event, but very much settled my faith on the June timeframe i.e the next wwdc: the next crop of AS Macs, everybody, or well, most people, have their mind on the new higher end MBPs, etc. But to me at least the current top of the line Mac Mini (Intel) will be replaced by an M1X, etc. And also waiting for the 3rd gen AirPods/2nd Gen AirPods Pro.
I'm looking forward to iOS 15 the most. 😊
Score: 1 Votes (Like | Disagree)
71 months ago

There are many third party authorized stores around the nation
But that’s not the same is it?

On a different note, the lone Apple store in Korea recently dealt with serious customer service issues. Apparently, support people (Genius Bar) were asking customers if they knew English when they brought in bricked mac books during the Big Sur update bug debacle. Of course people were also denied any service/help regarding the bug.
Score: 1 Votes (Like | Disagree)

πŸ”— Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors