Apple to Invest $3.6 Billion in Kia Motors for Apple Car Production - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple to Invest $3.6 Billion in Kia Motors for Apple Car Production

Apple is rumored to be planning to invest 4 trillion won ($3.6 billion) in Kia Motors as part of a planned manufacturing partnership between the two companies, according to Korean site DongA Ilbo (via Bloomberg).

Apple car wheel icon feature triad
Apple and Kia (an affiliate of Hyundai) are said to be establishing a production relationship that will see Kia build Apple Cars at its U.S. facility located in Georgia.

Apple could sign a deal with Kia as soon as February 17, with the aim of introducing Apple Cars in 2024, though that release timeline is earlier than some prior launch estimates. Apple and Kia are aiming to produce 100,000 vehicles per year when manufacturing kicks off.

There have been multiple reports of a partnership between Apple and Hyundai, and prior reports have suggested that Hyundai's Kia brand will handle manufacturing. Earlier in January, Korea IT News also said that electric vehicles manufactured by Apple would likely be made at Kia's Georgia factory.

When rumors of talks between Hyundai and Apple first hit, Hyundai confirmed that it was holding discussions with Apple, but later revised the statement and eliminated the Apple mention.

Apple analyst Ming-Chi Kuo said today that Apple is planning to collaborate with Hyundai and will use Hyundai's E-GMP battery electric vehicle platform for its first vehicle chassis in addition to using the Kia factory for U.S. production. Kuo believes an Apple Car will come in 2025 "at the earliest" but Apple is already on a tight schedule if it wants to meet that deadline, so a launch could be pushed back further.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

72 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf
Score: 25 Votes (Like | Disagree)
72 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
While my personal cars are Porsche and Tesla, I rent a lot of cars when I travel for work and I love Kia. I always choose them when possible over the alternatives in their categories. Fit and finish as well as features are excellent. This isn't Kia of the old days :)
Score: 11 Votes (Like | Disagree)
72 months ago
Hopefully kia just handles the production and apple designs the whole car instead of ripping one off of the kia lineup.
Score: 11 Votes (Like | Disagree)
Bistroengine Avatar
72 months ago

Mercedes in Germany & Jeep in the USA are rated well below Kia (in top position) in reliability.

Hyundai's Genesis is rated the highest of any luxury car for reliability. And of course, Hyundai own Kia. So I reckon Apple are in pretty good hands.

Edit: Genesis was rated best premium brand for the last 4 years!

https://www.carsguide.com.au/car-news/kia-the-best-quality-new-car-brand-in-2020-study-as-tesla-debuts-in-last-place-unofficially

Double Edit: Here is the actual report: https://www.jdpower.com/sites/default/files/file/2020-06/2020070 U.S. IQS.pdf ('https://www.jdpower.com/sites/default/files/file/2020-06/2020070%20U.S.%20IQS.pdf')
My boss just bought a new 2021 Genesis GV80. Hot damn it’s a nice looking SUV! It’s got crazy luxury features all over the place inside too.
Score: 10 Votes (Like | Disagree)
filmantopia Avatar
72 months ago

I still can’t see Apple making a car. Just seems like an investor pipe dream.
Always there are comments like this as rumors brew for a new Apple flagship product. It takes some imagination but it's not hard at all to see Apple doing it.
Score: 10 Votes (Like | Disagree)
Bistroengine Avatar
72 months ago

Nothing says 'this is our first attempt' like Kia.

Maybe I am being harsh. Is Kia a premium vehicle now? Last I checked speakers were options.
They’ve come quite a long way from their first car introduced in America. Those cars would just start falling apart after a year of driving but that was the early 90s. They’re slowly shedding their crappy car image from that time. Soon, they’re rebranding with a new logo too that looks much better than the current oval one. Their Telluride SUV is a sharp looking ride and has won many awards. (No I don’t work for Kia, I just follow auto industry news for my job) ;)
Score: 8 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors