Apple today announced the launch of Apple Podcasts Spotlight, a new monthly editorial feature that's designed to celebrate rising podcast creators.
The first Podcasts Spotlight creator is Chelsea Devantez, who hosts Celebrity Book Club. In the weekly podcast, Chelsea is joined by co-hosts like Gabourey Sidibe, Ashley Nicole Black, and Lydia Popovic to discuss the memoirs of celebrities like Mariah Carey, Jessica Simpson, and Jennifer Lopez, to provide listeners with new insights into celebrities they thought they knew.
"Apple Podcasts Spotlight helps listeners find some of the world's best shows by shining a light on creators with singular voices," said Ben Cave, Global Head of Business for Apple Podcasts. "Chelsea Devantez has created a fun, vibrant space with Celebrity Book Club for listeners to gain new perspectives on the celebrities we thought we knew. We are delighted to recognize Chelsea and Celebrity Book Club as our first Spotlight selection and look forward to introducing creators like Chelsea to listeners each month."
Apple plans to announce new Spotlight creators on a monthly basis going forward, and the feature will represent a wide range of podcast genres, formats, and locations, with a focus on independent voices. Highlighted podcasts are featured in the "Browse" section of the Podcasts app and are shared by Apple on social media throughout the month.
Apple's Podcasts Spotlight comes following news that Apple is working to develop its own podcast subscription service, which has the potential to lure creators away from competitors with the promise of more money and give Apple more original podcast content.
