Apple Holding Shopping Event in Japan on January 2-3, Offering Free Apple Store Gift Card With Select Products

In celebration of the New Year, Apple has announced that it will be holding a two-day shopping event in Japan on January 2-3, offering customers a free Apple Store gift card with the purchase of select products. This promotion is similar to Apple's four-day shopping event held between Black Friday and Cyber Monday in the United States.

apple japan shopping event 2021
In a tweet spotted by Mac Otakara, Apple says the gift cards will be worth up to ¥18,000, or roughly $175. (The promotion page has since gone live with a complete list of eligible products and gift card values.)

As expected, the promotion excludes many of Apple's newer products, including the iPhone 12 lineup, Apple Watch Series 6 and Apple Watch SE, HomePod mini, and Macs with the M1 chip. Apple says gift cards will be available for products like the iPhone 11 and iPhone XR, iPad Pro and iPad mini, 16-inch MacBook Pro, Apple TV 4K and Apple TV HD, full-size HomePod, AirPods and AirPods Pro, Beats, and Apple Watch Series 3.

Apple has also marked the Japanese New Year with a new ad highlighting how the App Store can help people get off to a good start in 2021.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

sw1tcher Avatar
63 months ago
I miss Apple's fukubukuro day.
Score: 4 Votes (Like | Disagree)
japanime Avatar
63 months ago

The gift cards only offsets the ridiculous import tax we have to pay here.
You mentioned something similar to this in the story about Apple's new Japanese video advertisement, but I haven't been seeing any significant markups.

I've bought several iOS devices and a watch from the Apple online store over the past three months, and at most they cost only 1,000 yen (about $9.50) more than what they were priced at in the United States. I don't consider that to be "ridiculous." Rather, it's due to fluctuations in the exchange rate. In the past, I've been able to buy Apple products for less than what they cost in the States due to a favorable Japanese yen rate.
Score: 2 Votes (Like | Disagree)
AppleTO Avatar
63 months ago
I sure hope they get better deals than we did. I wouldn’t call low value gift cards for older products much of a ‘shopping event’.
Score: 2 Votes (Like | Disagree)
Naraxus Avatar
63 months ago

How is something free when you have to spend money ?
Simple. You're not buying the gift card, you're buying the Apple product and the gift card is thrown in as a bonus - hence the gift card is free
Score: 1 Votes (Like | Disagree)
LunarDog Avatar
63 months ago

Great move, Apple. In the middle of a pandemic. With Tokyo cases soaring. Let’s create giant queues for a gift card.
Brick-and-mortar store is only one of the options. You can order on the site, through the app or by phone (as in "voice call") and the promotion applies.

The fukubukuro system was brick-and-mortar only, so it's a good change due to pandemic.
Score: 1 Votes (Like | Disagree)