Apple retained its position as the fourth-largest global notebook PC vendor in the third quarter of 2020, shipping six million units in total, according to a new report by Strategy Analytics.
Apple shipped 1.7 million more notebook PC units in the third quarter of this year compared to last year, achieving growth of 39 percent. This is in line with significant increases across the industry, which has seen an average 34 percent growth. HP surpassed Lenovo for the first time in years by a slim margin to regain leadership in the notebook PC market. Dell kept its position as the third-largest notebook PC vendor, followed by Apple.
The market saw 34 percent year-on-year shipment growth as a whole, and was actually constrained by limited supply in the face of record demand.
"The third quarter would have been even more productive for some vendors if they were able to deliver more devices to meet high demand. Supply will remain a key concern as demand is expected to stay high... consumers have started their purchases before the holiday season to prepare for the new 'normal' of working and studying from home," Strategy Analytics Senior Research Analyst Chirag Upadhyay said.
Apple has been contending with higher than expected demand and a range of component shortages. As a result, the company is now facing supply constraints across multiple devices, leading to long wait times for orders. At the end of last month, Apple CEO Tim Cooktold investors that the company is "working really, really hard" to remedy the ongoing supply issues. Going into the fourth quarter, vendors' ability to meet increasing demand will reportedly be a key factor in the extent of growth.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
If the Apple silicon transition eventually leads to lower prices, these numbers will skyrocket. I don’t think we will ever see a MacBook as cheap as something like the entry level iPad but if a MacBook could have a new starting price point of $699 or $799 it would be a game changer.
Hahaha. Nope. I love Apple. Have iPhones, iPads, a desktop and a MacBook in our house. But Apple will NEVER be at the top of this list. They are simply too expensive to ever be #1
