Apple Dominates Smart Watch Market in First Half of 2020 Thanks to Series 5 Demand
The Apple Watch accounted for 51.4 percent of worldwide smart watch market revenue brought in during the first half of 2020, according to new data shared today by Counterpoint Research.
Apple has dominated the smart watch market for years now, and the first half of 2020 is no exception. Other smart watch vendors didn't even come close to Apple's smart watch shipment revenue share, with Garmin devices responsible for 9.4 percent of revenue and Huawei devices responsible for 8.3 percent.
Total global smart watch shipments grew 20 percent year over year even amid the pandemic, with Apple's own shipments growing 22 percent. In total, close to 42 million smart watches were shipped in the first half of 2020.
By shipment volume, the Apple Watch Series 5 was the best selling smart watch worldwide in the first half of 2020, followed by the more affordable Apple Watch Series 3. The Huawei Watch GT2 and the Galaxy Watch Active 2 were the number three and four best selling watches, respectively.
"Apple continued to dominate the smartwatch market both in volume and value. Apple captured a record half of the market in terms of revenue due to strong demand for the Apple Watch S5 models. In terms of shipment volumes, Apple Watch grew 22% globally with Europe and North America being the fastest growing markets in the first half of 2020."
Counterpoint Research expects that fall detection and SPO2 will be two key features that will see mass adoption in future smart watch models. Apple has already implemented fall detection, and rumors have suggested that blood oxygen monitoring could be a feature included in the Apple Watch Series 6.
Blood oxygen monitoring would allow the Apple Watch to measure the amount of oxygen in the blood, as this reading can be helpful to know whether to seek immediate medical attention.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
