Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps

by

Amazon's Alexa assistant will soon be able to open Android and iOS apps using voice commands, thanks to a new feature called Alexa for Apps that Amazon is launching for app developers as of today.

alexamobileapps
With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant.

On iPhones and Android phones, Alexa would serve as an alternative to the voice assistants built into the smartphones by default, and Amazon envisions the feature being used for voice searches and activating app functionality.

For example, an iPhone user might ask Alexa to open Twitter and search for a specific hashtag. The skill will open up the Twitter app on the iPhone and then display a list of results that can be scrolled through rather than a voice response. Or, in TikTok, a user might ask Alexa to start a recording, which would then allow for hands-free video capture.


Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more.

According to Amazon, Alexa for Apps works in mobile apps with content that can be opened through deep links, and it can be utilized by adding Alexa for Apps to a custom skill, but developers will need to apply to the program to add the feature to their apps.

Amazon has several other Alexa-related announcements that it's sharing today as part of Alexa Live, a developer-focused Alexa event.

Tags: Alexa, Amazon

Top Rated Comments

Jimmy James Avatar
79 months ago

Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Sums it up. Not worth using on basis of privacy.



Attachment Image
Score: 10 Votes (Like | Disagree)
79 months ago

“Alexa, why is Siri so crappy?!”
Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Score: 9 Votes (Like | Disagree)
79 months ago

Beating Siri is a VERY low bar for Alexa... I look forward to a voice assistant on my iPhone that does what I ask it.
I look forward to improved Siri performance, but not to another way for my data to be scraped for free to enrich Jeff B.
Score: 6 Votes (Like | Disagree)
AZREOSpecialist Avatar
79 months ago
Not only is the usefulness of this "tech" questionable, the privacy one gives up to use this useless technology (that nobody asked for) is egregious. Not only that, but you are paying these companies to track, profile, and target you. Why on earth would anybody do that?

Wise up people!
Score: 4 Votes (Like | Disagree)
NickName99 Avatar
79 months ago
Why would anyone install this on their iPhone? The only company worse than Amazon at privacy is Facebook. Even Siri can open apps reliably, even in iOS 13.
Score: 4 Votes (Like | Disagree)
79 months ago
“Alexa, why is Siri so crappy?!”
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone Satellite Feature

Amazon Files for 5,105-Satellite Network That Will Power iPhone Satellite Features

Monday July 27, 2026 10:21 am PDT by
Amazon is planning to deploy up to 5,105 low Earth orbit satellites that will use Globalstar spectrum to provide voice, data, messaging, and emergency services to devices like the iPhone. Amazon's project is expected to improve existing iPhone satellite features and support new features. Apple uses Globalstar for the satellite features on the iPhone and Apple Watch Ultra 3, and Amazon is in...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors