Apple Releases Apple Watch Sport Bands in New Summer Colors

Monday June 8, 2020 10:26 am PDT by Juli Clover

Apple today updated its Sport Bands designed for the Apple Watch with new summer colors that include Seafoam, Vitamin C, Linen Blue, and Coastal Gray.

applewatchnewcolors
The new bands, which are priced at $49 each like other Sport Bands, can be purchased from Apple's online store and the bands should also be in Apple retail stores that are open in the near future. The bands are available in both 40 and 44mm size options.

Apple refreshes its Apple Watch band color options on a regular basis, renewing the available shades with each season. Often these refreshes come at events, and today's release comes just two weeks ahead of Apple's digital WWDC 2020 event.

Apple is continuing to offer the Sport Band in other colors that were made available earlier this year, and there appear to be no other band refreshes at this time.

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Top Rated Comments

44267547

78 months ago

I have to say though, I've bought the chinese clone bands in the past and they don't compare. I don't know what type of material Apple uses but it's not cheap silicone and it lasts forever.

Actually, It’s not silicone at all, it’s ‘fluoroelastomer‘.

A bit of background on this specific material:

Fluoroelastomer comes from the two words "fluorinated" and "elastomer". Fluoroelastomers are famous for their durability resistance to heat, oils, solvents and fuels. It is not a material that will stretch out easily, get damaged by extreme heats, or get deformed by being excessively sweat on. Flueroastamer is literally indestructible. Flueroastamer can also be less prone to causing skin reactions over rubber for some.

Where as rubber, doesn't have the same compound and durability as Flueroastamer does. Totally two different materials, even if they look Or feel the same

Score: 15 Votes (Like | Disagree)

poematik13

78 months ago

Apple makes a killing off these bands. It probably cost them $1 to make one of these bands

You're forgetting (or you just don't know, actually) about the costs for tooling and setting up the machines to stamp these out, plus sourcing the color dyes, and of course the R&D involved to come up with the colors and the band design and also marketing and logistics costs. It's an 8 figure $ operation at the very least.

All in all the margin is probably around 20-25%, typical for retail products

Score: 12 Votes (Like | Disagree)