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Apple Hires Amazon Video Executive to Lead Apple TV+ Sports Division

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Apple has reportedly hired Amazon Video sports content executive James DeLorenzo to work on its Apple TV+ on-demand video service.

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DeLorenzo has led Amazon Video's sports division since 2016 and has also been senior vice president of the company's Audible subscription audiobook service, according to his LinkedIn profile. DeLorenzo will head the sports division for ‌Apple TV‌+, according to Recode. Apple has yet to comment on the hire.

Rumors suggest Apple is seeking to expand its TV+ service with live sports content, which would help diversify its currently limited originals offering.

Apple is also said to be looking to bolster its library by exploring deals for MGM Holdings content and college sports right, as well as purchasing existing back catalog TV series.


Apple charges $4.99 per month for ‌‌Apple TV‌‌+, and while many subscribers have a free year after purchasing an Apple device, Apple will need to make ‌‌Apple TV‌‌+ worth the subscription fee in the future by offering users more choice.

Tags: Apple TV Plus Guide, Apple TV Shows

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Top Rated Comments

U
unchecked
78 months ago

If they can offer better pricing/business models than Sky and NowTV, this could be a game... changer?
Nah. There's too much rights negotiations and management in the world of sports. It'll end up just like another form of cable and only for the US market.
Score: 5 Votes (Like | Disagree)
S
satchmo
78 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Give it time. Content doesn’t happen overnight and production has come to a halt because of the pandemic.

Apple TV+ isn’t even officially one year old. Netflix and others didn’t as much original content as Apple at the outset.
Score: 3 Votes (Like | Disagree)
Baggy Spandex Avatar
Baggy Spandex
78 months ago

I really don’t care about love sports, I’d rather have more original content and a back catalogue. As it is now, Apple TV+ is extremely low value compared with Netflix or amazon prime. It needs to have at least 5-10 times more tv series and films to be competitive at the current price.
Live sports is the only thing that is tying a massive amount of people to cable. Especially live local sports.
Score: 3 Votes (Like | Disagree)
B
Bryan Bowler
78 months ago
If Apple can get the NFL on board, I will be an instant and permanent AppleTV+ subscriber.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
Michael Scrip
78 months ago

Please try to get the rights to NFL Sunday Ticket once the DirecTV contract is up... that would make me a lifetime subscriber.
Why does the NFL need to partner with DirecTV or someone like Apple?

Why can't I just give the NFL money for the service?

I'd love to log into NFL.com, give them my credit card, and watch any game possible. Why do they need a middleman?
Score: 2 Votes (Like | Disagree)
B
bigchrisfgb
78 months ago
Easy for them.

mall they have to do is buy the rights to show football (Soccer to you Americans). Buy the world wide rights to the Premier League and the rights to the leagues in other nations and they have won.

Sorry to say it yanks, but our football is the most popular sports in the world. The rest of the world goes crazy for it. If they got the rights to show the main leagues then they will easily win, hands down.


Did Amazon made any progress in Sports TV?
Sports packages subsidise normal TV programmes. It’s fair to say that Netflix and maybe now Disney+ are outliers in this.
Amazon Prime TV is subsidised through Amazon and Prime accounts. Very few people have a Prime account for the TV content.
Score: 2 Votes (Like | Disagree)
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