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Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Friday May 15, 2020 8:02 am PDT by Joe Rossignol

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.

Watch on YouTube

Watch on YouTube

Watch on YouTube

Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Tags: Everyone Can Create, Swift Playground

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Top Rated Comments

84 months ago

It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.

Score: 4 Votes (Like | Disagree)

84 months ago

But not everyone should?

Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...

Score: 3 Votes (Like | Disagree)

84 months ago

Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?

Score: 3 Votes (Like | Disagree)

84 months ago

maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.

Score: 2 Votes (Like | Disagree)

84 months ago

Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.

The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.

Score: 2 Votes (Like | Disagree)

84 months ago

Agreed. I had a look at the coding stuff and some of the courses are very involved. That may be good for a few but I'm pretty sure that other languages such as Python and development tools such as Visual Studio Code would be more directly accessible and of use in a career. I know that there are common concepts across the languages and tools but you may as well start off as you mean to go on.

Not everyone can code. Not everyone wants to either. I'd like to be artistic but that's just not me. We're all different.

No, not everyone can code WELL. But with minor instruction, I believe all but the most mentally challenged CAN code.

The hangup is how much, for what purpose, etc.

I myself don't have the inclination to code. I don't enjoy it, even if I make a living in support of it. I am better as a mechanic than an engineer (I understand code to a degree and can modify it and get it to work). I have to grind at it.
But over time I was able to learn and I have written small shell scripts for very specific purposes.

Everyone (who's not in a coma) can cook. Whether or not they're meant to open a restaurant is another story. They might just be able to feed themselves.

There are levels of ability for everything, and someone with "mediocre" ability can co-exist and support the "greats".

I get it if you don't want to be or consider yourself artistic, but coding IS art as much as it is science and math. I've learned that much in my 10 years in the industry.

Score: 1 Votes (Like | Disagree)

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