Apple has acquired California-based virtual reality company NextVR, Apple confirmed to Bloomberg today.
New's of Apple's planned NEXTVR acquisition first surfaced in April, but it appears the purchase wasn't completed until recently. Apple reportedly spent around $100 million to purchase the company.
The NextVR website has disappeared, and there is a message that says the company is "heading in a new direction." Apple gave Bloomberg its standard acquisition statement: "Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans."
NextVR melds virtual reality with sports, music, and entertainment, providing VR experiences for watching live events on VR headsets from PlayStation, HTC, Oculus, Google, Microsoft, and other manufacturers.
Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.
Apple has been working on multiple augmented, virtual, and mixed reality headsets over the course of the last several years. Just today, Apple analyst Ming-Chi Kuo said that Apple's augmented reality Smart Glasses that are in the works could launch in 2022.
Along with the smart glasses, there have also been rumors indicating Apple is working on some kind of virtual reality headset that would feature an 8K display for each eye and that would be untethered from a smartphone or computer.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
The next major leap forward in consumer VR has got to be a headset that isn’t a heavy object pressing firmly against your face. Hoping a lightweight “smart glasses” form factor can deliver immersive VR in addition to AR, with minimal skin contact.
Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !
I've been following NextVR for a while. The promise sounds fantastic, but the implementation has been horrible. They don't explain what their service is, and they don't tell you what their content is or how you can access it. You could download a mostly-broken app and have a frustrating experience that leaves you still not knowing what they're trying to offer.
Basically it was a great idea run by people with no idea what they were doing and no understanding of technology, and because of that no customers and revenue, so all they had was a massive burn rate.
That's why it sounds like a $Billion idea and the price is so slow. It could easily be a multi-billion dollar product for Apple if they take it and do anything decent with the tech.
Apple reportedly spent around $100 million to purchase the company.
Prior to its acquisition by Apple, NextVR had established partnerships with the NBA, Wimbledon, Fox Sports, the WWE and more, plus it holds more than 40 patents that could be of interest to Apple.
There is a HUGE Disconnect here !
Either they have something, & thus would have a value far north of $1B USD, OR they don't have much, & that's where the $100M USD comes in !
