Wink, a company that makes a smart home hub that links smart home devices together, last week upset customers with the announcement of a new surprise subscription service that will be required to use the Wink product going forward.

winksubscriptionrequired
Wink, which was not a subscription service when customers purchased the product, at the time said that it would give customers a one-week grace period before charging a subscription fee. As of today, Wink announced that it has extended that grace period for another week, and customers won't be charged until May 20. The subscription fees were originally set to kick in on May 13.

wink hub 5
Wink customers who do not start paying $4.99 per month on May 20 will not be able to continue using their Wink products. Those who choose not to pay the fee will not be able to access Wink devices from the app, with voice control, or the API, and automations will be disabled.

Current Wink customers have reacted negatively to the new subscription fees, with many complaints on Reddit from customers unhappy with the requirement to pay up or lose access to their smart home interface. From Wink:

Should you choose not to sign up for a subscription you will no longer be able to access your Wink devices from the app, with voice control or through the API, and your automations will be disabled on May 20th. Your device connections, settings and automations can be reactivated if you decide to subscribe at a later date.

Wink says that hardware sales are no longer able to cover the cost of ongoing cloud services, development, and customer support, and to support continued growth, a subscription fee needs to be implemented.

Tag: Wink

Top Rated Comments

WannaGoMac Avatar
75 months ago
Future MacRumors post -- Wink (company you likely never heard of) declares bankruptcy.
Score: 70 Votes (Like | Disagree)
ouimetnick Avatar
75 months ago
Better buy back/offer refunds to those who purchased the products. I can see charging a subscription going forward and grandfathering in existing customers for free, but are you legally allowed to modify a product after purchase?

If I bought new vehicle with CarPlay advertised and then a year later had to pay $4.99 every 30 days to keep a feature that my car was advertised with, then they lied when I bought it.
Score: 68 Votes (Like | Disagree)
iDento Avatar
75 months ago
This should be illegal, and it’s not the end user‘s problem that the business isn’t profitable.
Score: 64 Votes (Like | Disagree)
mrcrlee Avatar
75 months ago
;) We care about our customers. ;)
Score: 45 Votes (Like | Disagree)
jarman92 Avatar
75 months ago
Damnnnnn these companies just keep getting bolder and more shameless. You would think the potential cost of the lawsuit that I'm sure has already been filed would have dissuaded them from even trying this.
Score: 29 Votes (Like | Disagree)
now i see it Avatar
75 months ago
They'll be bankrupt within a year.
Score: 20 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...