Apple has begun promoting Apple Pay as a way for people to donate to several causes amid the ongoing global health crisis. Apple has highlighted four causes in particular that users can donate too with Apple Pay. All the fundraising appeals are on behalf of GoFundMe.org.
America's Food Fund, launched by Leonardo DiCaprio, Laurene Powell Jobs, and Apple, is working to ensure that all people have reliable access to food in this critical time of need.
Frontline Responders Fund is focusing all its resources on getting critical supplies including masks, gowns, and gloves to medical professionals in hospitals across the world.
The Mental Health Fund aims to support the work of several organizations hosting text-based hotlines that offer crisis intervention and a gateway to long-term care.
The Small Business Relief Fund provides micro-grants to qualifying small businesses negatively impacted by the health crisis. The initiative will supply financial assistance and support to U.S. businesses by providing grants, tools, and resources to help during the crisis.
Apple says Apple Pay is the easiest way to donate to the causes you care about: "With no forms to fill out or accounts to create, you can instantly give with just a tap."
Friday September 25, 2026 12:22 pm PDT by Juli Clover
An antitrust lawsuit accusing Apple of blocking tap-to-pay competition is moving forward and will see banks and credit unions able to band together to sue Apple.
U.S. District Judge Jeffrey White this week certified a class in the lawsuit. It will include any U.S. entities that issued any payment card enabled for Apple Pay and paid Apple a fee for Apple Pay transactions on that payment card. ...
Tuesday September 29, 2026 5:01 pm PDT by Juli Clover
Apple Pay is now available in India, which means customers with an eligible card can add it to the Wallet app on iPhone and Apple Watch for contactless and online payments.
To use Apple Pay in India, users will need an Axis Bank credit card on the Visa or Mastercard network. Earlier today, TechCrunch reported that merchants and payment terminals will need to add Apple Pay support, so the...
Tuesday September 29, 2026 12:52 pm PDT by Joe Rossignol
Apple Pay is set to launch in India later today (Wednesday local time), starting with Axis Bank credit cards on the Visa and Mastercard networks, according to TechCrunch.
India already has a popular Unified Payments Interface (UPI) system for digital payments, so the initial rollout of Apple Pay in the country is expected to be limited. HDFC Bank, ICICI Bank, and SBI Bank/SBI Card are not...
"100% of donations (less the 2.9% and $0.30 per donation transaction fee) will go directly to these organizations as they continue to coordinate, mobilize, and distribute meals to those impacted by COVID-19."
They've raised $14,202,400 so far. 2.9% of that is $411,869.60.
Must. Be. Nice.
Of which Visa immediately takes 1.35% and $0.05, Mastercard takes 2% + $.10 for interchange. Plus the cut GoFundMe's merchant bank takes to cover their risk. And the costs of fraud and the services used to detect it. And the costs of your compliance lawyers, since charities are regulated. And at this point we haven't paid for GoFundMe's servers, software engineers, sales and marketing...
Meanwhile, 1.35% is less than the 2% rewards e.g. Chase Double Cash gives out, and doesn't cover the free interest or costs on the Apple/GS side, so the banks are losing money.
Easy to armchair quarterback a business when you don't consider any of the real costs.
That’s great, these all seem like very urgent and important funds. But I have two questions.
- Where has Apple promoted these funds? Is there a press release or an ad or something?
- I was confused by the following line in the article:
All the fundraising appeals are on behalf of GoFundMe.org ('https://www.gofundme.com').
Isn’t GoFundMe just a fundraising platform? Doesn’t “on behalf of” mean that they are the ones who are ultimately asking for or benefitting from these funds? Unless I’m not aware of a different use of the phrase.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
