Apple recently listed a new Writer/Editor job for the Maps app, which appears to suggest that Apple is planning to build an App Store-like location recommendation feature for Maps.
As noted by The Verge, the job listing, which has since been removed, says that Apple is looking for a person to "help build and grow a brand-new content category for the Apple Maps team," with that person responsible for curating content that helps people explore their communities and find places to visit.
[Apple] is looking for someone to help build exciting and engaging editorial content to help Maps users explore their world. Whether that's locally, or when they're planning an amazing vacation.
Qualifications for the job include an "insatiable curiosity for discovering new places and a passion for telling the world in an engaging manner," "knowledge of food, travel, and shopping trends," and "strong editing skills to help craft engaging digital content."
In the App Store, Apple has a "Today" feature that highlights curated app-related content, and it's possible that in the future, Maps could offer something similar.
Such a role could also focus on making the Apple Maps app more independent of third-party services like Yelp and Wikipedia, which Apple uses to provide reviews and information about points of interest.
Google Maps, one of Apple's main competitors in the mapping space, has a Local Guides service in select cities that's designed to help people find places to visit in new locations, plus there are recommendations provided through a For You tab and a built-in option for polling friends for suggestions on places to go.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
This seems like such a good (and easy) thing to do.
Use my Apple i.d. to verify me and let me become a "verified" content creator like Google does. Let these same people provide Maps updates (road closures, POI changes, etc.) with faster speed as they are verified "super users."
People LOVE Apple and want to help...take advantage of that!!
Recommendations that are tailored to your personal interests would be most helpful, but of course that would require collecting personal information about your likes and dislikes. It's yet another area where privacy fights convenience.
Apple can certainly beef up Maps with general recommendations for everyone, but perhaps they can find a way to use local information on your phone to tweak recommendations to suit each of us.
Before Apple starts to sell us more stuff with their maps, they ought make them more accurate.
Particularly with regard to businesses. I find Maps excellent for routing and transit, but have had mixed results when searching for businesses. One day about a year ago I tried finding a sushi restaurant in the part of Manhattan I was in and got FOUR places that either didn't exist, were inaccurately categoriezed (one was a deli) or had closed down. Pretty weak stuff!
The real question is whether anyone actually uses Apple Maps. I try my best to avoid using any Google products but the reliability of Apple’s offering still prevents me from using it. Maybe work on getting feature parity first?
If you're not using it, how do you know how reliable it is or isn't? For driving and transit directions, it's excellent. Used it exclusively for a long road trip a couple years ago and it worked perfectly, routed us around traffic consistently, and got us to our waypoints very close to the time estimate it had originally given. Also used it more recently to drive around southern Europe. Again, no complaints whatsoever about wayfinding, even in some very tiny places in Spain.
I’d like nothing more than to never have to use Yelp ever again.
An upcoming Maps update that enables you to leave reviews and read others’ would be fantastic.
Collecting photos taken by iPhones inside businesses and shared in the Maps app could use the gyroscope, compass data and machine learning to build a virtual Look Around inside buildings.
