Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower.
Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple's App Store accounted for 70 percent of spending between the two platforms, which amounted to $277 million combined.
That total represented combined year-over-year growth of 11.3 percent for the two stores, which brought in $249 million combined in user spending on Christmas Day in 2018.
Sensor Tower says the increase in spending was largely due to new mobile device owners and people who received App Store gift cards, with games being the most popular purchase.
The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.
Other apps accounted for approximately 2 percent more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. The top non-game app for overall spending on Christmas was reportedly the dating app Tinder, which brought in a gross global revenue near $2.1 million.
The App Store makes up a huge portion of Apple's services business. It currently receives a 30 percent cut of all revenue that developers earn from the App Store, with the exception of subscription apps. For apps where a customer maintains a subscription for more than a year, developers are entitled to an 85/15 split, with Apple taking a 15 percent cut rather than a 30 percent cut.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Monday October 20, 2025 10:57 am PDT by Juli Clover
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass.
The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
Sunday October 19, 2025 7:39 am PDT by Joe Rossignol
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works.
In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
Friday October 17, 2025 7:35 am PDT by Joe Rossignol
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
Saturday October 18, 2025 10:57 am PDT by Joe Rossignol
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more.
With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
Monday October 20, 2025 1:55 pm PDT by Juli Clover
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like.
Subscribe to the MacRumors YouTube channel for more videos.
If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Monday October 20, 2025 1:02 pm PDT by Juli Clover
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below.
Liquid Glass Transparency Toggle
Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...
Monday October 20, 2025 1:42 pm PDT by Juli Clover
Kohler is expanding its line of bathroom products with Dekoda, an iPhone-connected device that's designed to be attached to a toilet rim (via The Verge). The device's included "sensors" point into the toilet bowl, allowing it to analyze what goes on in the bathroom.
According to Kohler, Dekoda is a health tracker that can monitor gut health and hydration, as well as detect the presence of...
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari. Through the iPhone, Apple has aggregated the best customers (those with the highest propensity to spend). So iphone users by and large are more willing to spend on content.
There is also the issue of higher piracy rates on android compared to iOS, which makes app development a lot less profitable on android.
This is what people who keep proselytising the larger android user base don’t get - it’s not more market share in a vacuum that determines how profitable a platform will be, but usage share.
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
China. That's the primary explanation you both seemed to overlook. For a bit of perspective: Active Android devices in China - 731 million... and that was in 2018. That's more than twice the population of the entire US.
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
There are way more devices, but most of them contribute no revenue to the Play Store. The Play Store gets no revenue from the #1 Android market in the world: China. That revenue goes to Chinese companies like Tencent, Baidu, and Xiaomi.
It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari... {snipped for brevity and clarity}
Not only does the Play Store not get any revenue from the largest Android market, they it also competes with the individual stores from each of the handset makers. Oh, and Amazon. Play Store doesn't get any revenue from Amazon's flavor of Android.
The reasons you guys speculated would fall waaaaaaaaaaaaaaaaay down the list of contributing factors. China is the answer. Imagine Apple's App Store revenue without China.
Logic says iPhone should be available for free or for a ridiculously low price, cross-financed by Games and Services, providing the iOS platform to more people.
Reality however shows that iOS customers love to spend big
