PSA: Best Buy's Rewards Program No Longer Offers Points on Apple Products

This is not the time for primarily brick & mortar businesses to cut loyalty perks programs.

Would it have anything to do with people now using their Apple credit card to purchase Apple items at Best Buy and they don't like the competition?

No

I noticed this right after I bought my HomePod. :(

I would probably return and let Best Buy store’s OM or GM know why—telling them changes to their loyalty perks program Does not make you feel like Best Buy cares whether you shop there so you won’t be.

Not surprising. If you ever read what you could use your reward zone points for, it would have been easier for BB to just tell you they can only be used for. The points could NOT be used for Apple products or high end audio. As BB has been on their forced slide into obscurity, their management has made as much effort possible to add grease to that downward slope. From their changes in the previously mentioned gaming program, to actually getting rid of the weekly sales ( I didn't catch this but read it on their forums, BB claims it's more convenient for customers to go thru everything on the site or look thru daily deals for sales ), to now this. No surprise.

It's gotten to the point that the list of things excluded from being purchased with reward points, exceeds what they can be used on. My last two purchases with points involved buying K - Cups, because they haven't made the excluded list... yet.

Sadly, my elite BB status as they call it, is based on my buying Apple products. Oh, well...

You do still get points if you use your BestBuy card for the purchase though. So that’s up to 6% back still.

Yes. And I am indeed able to use my points to but Apple products. Did this for my 16" MBP. For Elite members, the MBP has 45 day return policy with no restocking fee. All still worth it for me vs. Apple's 3% cash back and 14-day return.

I pretty much floated my Best Buy Elite membership through iPhone upgrades which kept me coming back, looks like less and less reasons to visit this big box store.

However, BB credit card does offer a deferred 0% interest rate for financing the Apple products - 18 months free interest as long as it's paid off at the end...
Or 5% back in rewards.

Something Apple Card does NOT offer....

One factor I considered when buying products was Best Buy’s point system if the prices were similar or the same. With this, even for non-Apple products, I will shop elsewhere. They have been slowly but surely cheapening the system anyway.