Apple CEO Tim Cook will join Salesforce co-CEO Marc Benioff for a fireside chat at the Dreamforce 2019 conference on Tuesday at approximately 1:30 p.m. Pacific Time at the Yerba Buena Theater. A live stream will be available.
Apple and Salesforce formed a strategic partnership in 2018. Salesforce has since redesigned its customer relationship management app with support for the latest features on iPhone and iPad, including Siri Shortcuts and Face ID. The new Salesforce app is available in the App Store.
Salesforce has also announced a Trailhead GO learning app with more than 700 modules covering business and tech skills. Trailhead GO is available on the App Store for iPhone and iPad. Additional features, including support for Dark Mode and Sign in with Apple, are expected to be available later this year.
Last, the two companies have announced a new Salesforce mobile SDK, optimized for Swift and iOS 13. The new SDK, coming later this year, will help developers to build and deploy native Salesforce apps for iPhone and iPad.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Isn't salesforce an app that make it so that it is easy to control salespeople, and also easy to fire them, so that they are nothing more than widgets? I've heard friends say they despise the salesforce app as it completely dehumanizes you in a company.
Salesforce is CRM, or customer relationship management, software nothing more. While I do not care for Salesforce due to their price gouging tactics, their software hardly dehumanizes anyone.
Ya know what the Eagles had to say about lawyers. These days I think salespeople are getting close to qualifying, as well. Basically, they are incented to "do whatever it takes" to make a sale. In their case, I personally see management as the root cause, as several posts above assert as well.
