Apple Announces Apple Watch Series 5 With Always-On Retina Display and New Titanium Case Option

Apple today announced the Apple Watch Series 5, alongside watchOS 6. Series 5 watches feature an always-on display, meaning you won't have to rely on wrist raises to read the Apple Watch screen. There's also a built-in compass and international emergency calling as the new standout features.

apple watch series 5
The always-on display allows the time and other important information to be visible at all times. Every watch face was optimized for the new display and to preserve battery life, featuring the ability to dim the screen when your wrist is down and return to full brightness with a raise or tap.

Despite the always-on display, Apple said that the Apple Watch Series 5 still features an all-day 18-hour battery life.

“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”

There are also updated location features that provide greater navigation tools, like the built-in compass and updated Maps app. The compass app provides heading, incline, latitude, longitude, and current elevation, and it can be added as a complication to the watch face.

series 5 image
Series 5 cellular models include international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan was activated.

The new lineup also comes with a titanium case, and returning styles include stainless steel, aluminum, and ceramic. There are also the expected Apple Watch Nike and Apple Watch Hermès models.

series 5 models
With a new Apple Watch comes the latest updated to watchOS, which is watchOS6, including new health and fitness features like a Cycle Tracking app for women. There's a Noise app to understand the ambient sound levels in environments such as concerts, and Activity Trends to provide a long-term view of your activity patterns.


watchOS 6 also has dynamic new watch faces like Meridian, Modular Compact, and Solar Dial. Apple is also finally letting you customize exactly which Apple Watch case and watch band you buy from the get-go with Apple Watch Studio. With this, you can pick your preferred case and band combination when you initially purchase the Apple Watch Series 5.

Apple Watch Series 5 with GPS starts at $399 while the GPS and cellular models start at $499. You can order your Series 5 device today on Apple.com, and the watches will then begin to ship on Friday, September 20. Apple has discontinued the Apple Watch Series 4 and is keeping the Series 3 around at the entry-level price of $199 for GPS and $299 for GPS and cellular.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...

Top Rated Comments

benshive Avatar
80 months ago
I bet the people who complained about the Apple Watch not having an always on display are going to be here complaining about how this will affect battery life :rolleyes:
Score: 22 Votes (Like | Disagree)
crawfish963 Avatar
80 months ago
No word on processor upgrades? Interesting. I doubt this will be enough to entice S4 owners.
Score: 13 Votes (Like | Disagree)
CarlJ Avatar
80 months ago
Low on testosterone or menopausal design, form does not follow function, it should be circular, aod that is old news in galaxy watches.
... is it that you have low testosterone levels and need external devices to provide it for you? The Apple Watch certainly doesn't need nor provide testosterone. Similarly, watches do not experience menopause. What are you on about?

Should be circular? Since when? For decades, watches had mechanical mechanisms with rotating hands that dictated mostly circular cases. That requirement is outdated. Smart watches present information, which fits better on a rectangular screen. Round is the exact opposite of "form follows function" for a smart watch - it's being round to be familiar to those who can't cope with a rectangular watch.

If galaxy watches suit you better, no one is stopping you from buying one.
Score: 9 Votes (Like | Disagree)
MrGimper Avatar
80 months ago
Always-on display, the watch forums will be dead now that complaint is negated.
Score: 9 Votes (Like | Disagree)
CarlJ Avatar
80 months ago
I feel like they could just include this on Series 4 with a software update....
Sure, if you want 4 hour battery life. They've switched to a different kind of screen that uses less power.
Score: 8 Votes (Like | Disagree)
jhfenton Avatar
80 months ago
Maybe if you wear this watch occasionally for fitness or workout it is fine, but for everyday watch it looks pathetic. Low on testosterone or menopausal design, form does not follow function, it should be circular, aod that is old news in galaxy watches. Come on apple, Steve Jobs should haunt you.
This is a terrible opinion. You should be ashamed to have expressed it publicly.
Score: 7 Votes (Like | Disagree)