Apple to Live Stream September 10 Event on YouTube

Friday September 6, 2019 2:57 pm PDT by Juli Clover

For the first time, Apple will live stream its Tuesday, September 10 event on YouTube, Apple announced today using a placeholder video uploaded to the site.

Apple is allowing YouTube users to set a reminder to get a notification when the event begins. It is set to kick off at 10:00 a.m. Pacific Time on September 10.

Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we'll send an update before the show.

Apple usually uploads its events to YouTube a few days after they happen, but has not used YouTube to live stream an event before. Making the live stream available on YouTube will provide access to the event on consoles, computers, smartphones, and other devices.

The event will also be live streamed through the Events app on the Apple TV and it will be available on Apple's Events website.

Apple is expected to unveil new iPhones, new Apple Watch models, and perhaps other hardware, with a full rundown of what's coming available in our What to Expect article.

For those who are unable to watch the live stream on the ‌Apple TV‌, Apple's website, or on YouTube, MacRumors will be providing live coverage here on MacRumors.com and on our MacRumorsLive Twitter account.

Tag: YouTube

Popular Stories

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by Eric Slivka

Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...

• 151 comments

iOS 27 Available Today With These 8 New Features

Monday September 14, 2026 9:00 am PDT by Joe Rossignol

Update: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and changes coming with iOS...

• 111 comments

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by Joe Rossignol

As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

• 137 comments

Top Rated Comments

ruslan120

92 months ago

I’m not even excited about this year event will watch though

You've just described my last six years in keynotes.

Score: 10 Votes (Like | Disagree)

mi7chy

92 months ago

About time. Never made sense to limit the audience to current customers when advertising new products and services.

Score: 8 Votes (Like | Disagree)

now i see it

92 months ago

this is unprecedented. Someone else is now calling the shots (thank goodness).
They used to make it so exclusive who could watch these boring presentations. A certain Mac with a certain operating system with the latest version of QuickTime blah, blah, blah. Or an iOS device running only the latest version of their software blah, blah, blah..
Now the entire world can tune in via YouTube and be bored to tears with the rest of us

Score: 6 Votes (Like | Disagree)