Apple today announced that it is celebrating America's national parks in August ahead of the 103rd anniversary of the US National Park Service, introducing new parks-related content to encourage park attendance.
"The beauty in our parks is obvious to all observers but their most profound contribution is to our spirit," said Tim Cook, Apple's CEO. "We are proud to support them."
As announced over the weekend, from August 17 to August 25, Apple is making a $10 donation to the National Park Foundation for each purchase made with Apple Pay at an Apple Store, Apple.com, or the Apple Store app in the United States.
Apple says that its donations will help support programs across the United States designed to help connect young people who wouldn't otherwise have the means with "transformative park experiences" ranging from classroom field trips to immersive multi-day experiences and multi-week service corps for young adults.
During August, Apple is also encouraging people to explore their national parks through several special collections coming to Apple's services.
In the Apple TV app, there's a collection of park-related content such as "Free Solo," and the Smithsonian's "National Parks Exploration Series," while Apple Music has a new "Nature Awaits" playlist inspired by the "extraordinary beauty of the country's parks."
Apple Podcasts will feature a collection of shows focused on national parks, and Apple Books will feature an "Our National Parks" themed collection guiding readers through notable parks in the United States. The App Store will also highlight essential apps to help users plan for their next national park visit.
Apple on August 25 will challenge Apple Watch owners to participate in a walk, run, hike, or wheelchair workout of at least three miles to earn an activity award and animated stickers inspired by Grand Canyon National Park's 100th anniversary.
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