Apple Earnings Preview: All Eyes on Next Quarter's Guidance Ahead of New iPhones, Apple Card, and Apple TV+

Apple is set to report its earnings results for the third quarter of its 2019 fiscal year at 1:30 p.m. Pacific Time today.

aapl logo
The quarter began March 31, 2019 and ran through June 29, 2019, according to Apple's fiscal year accounting calendar.

Apple's guidance for the quarter from April 30:

  • revenue: $52.5 billion-$54.5 billion

  • gross margin: 37-38 percent

  • op. ex.: $8.7 billion-$8.8 billion

  • other income/expense: $250 million

  • tax rate: approximately 16.5 percent

Apple's guidance suggests it will report its second-best third quarter ever by revenue:

  • 2014: $37.4 billion

  • 2015: $49.6 billion

  • 2016: $42.4 billion

  • 2017: $45.4 billion

  • 2018: $53.3 billion

  • 2019: $52.5+ billion

Wall Street's revenue estimates average out to $53.39 billion, slightly below the midpoint of Apple's guidance, based on 33 analysts tracked by Yahoo Finance. Earnings per share is estimated to be $2.10.

Key Facts and What to Look For

  • iPhone revenue of $26.5 billion, according to a Bloomberg average.

  • Product launches in the third quarter: 13-inch and 15-inch MacBook Pro refresh on May 21 (excluding entry-level 13-inch model, which was updated in July) and seventh-generation iPod touch on May 28.

  • Apple's guidance for its fourth fiscal quarter, which typically encompasses the launch of at least some new ‌iPhone‌ models in mid-to-late September. Wall Street expects fourth quarter revenue to be $61 billion, down around three percent year-over-year, according to Bloomberg.

  • Apple's revenue in Greater China and any potential commentary regarding the U.S.-China trade war. Apple reported revenue of $9.5 billion in Greater China in the year-ago quarter, which was 19 percent growth.

  • Apple's services revenue reached an all-time high of $11.45 billion in the second quarter, and investors will be looking for continued growth from the launch of Apple News+ six days before the third quarter began. The upcoming launches of the Apple Card later this summer and Apple Arcade and Apple TV+ in the fall could also be at least partially baked into Apple's fourth quarter guidance depending on exact launch dates.

  • Apple's "Wearables, Home, and Accessories" category also remains key. Last quarter, Apple said the category was the size of a Fortune 200 company, buoyed by the success of the Apple Watch and AirPods.

Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results on a conference call at 2:00 p.m. Pacific Time today. MacRumors will highlight key points from the one-hour call as it occurs live.

Tag: AAPL

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars [Updated]

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...

Top Rated Comments

realtuner Avatar
82 months ago
Still hoping that consumers will have started voting with their wallets. Finally.
They have. Best June quarter in company history.
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
82 months ago
I expect them to miss most metrics, possibly each one. Apple is in an innovation downspiral, eventually it will start being reflected in the earnings. Maybe not yet - probably, but maybe not - but definitely eventually.
Definitely, eventually, we're all going to die.
Score: 4 Votes (Like | Disagree)
rosegoldoli Avatar
82 months ago
Now imagine if they listened to MacRumors members :p
Score: 3 Votes (Like | Disagree)
Baymowe335 Avatar
82 months ago
I expect them to miss most metrics, possibly each one. Apple is in an innovation downspiral, eventually it will start being reflected in the earnings. Maybe not yet - probably, but maybe not - but definitely eventually.
Be specific.

You think they will earn under $52.5B in sales and less than $2.10/share?

I expect record services revenue, solid top line revenue within their guidance, and more than $2.10/share.
Score: 3 Votes (Like | Disagree)
realtuner Avatar
82 months ago
Funny and accurate. All I meant was that the initial snowballing effect of hemorrhaging users and brand loyalty takes several update cycles before it begins hitting the bottom line and showing up in revenue. Especially with Tim Cook’s tactics of raising price and forcing upgrades, methods he uses to slow the awareness of the issue.

Not sure if it will be this year or next, but the problems Apple is facing are very real and urgent, so expect to see them shortly. It will start with missing Wall Street estimates, then slowly but surely the sales will begin dropping off on a chart graph like never before seen. It will be interesting to see if we are still at the “early trickle” stages or the full-on freefall stages. But I do strongly believe Apple is in for a world of hurt, and sooner rather than later. Just one of those “can’t prove it but it’s true” things. Or CPIBIT as I like to call it.
If I had a dollar for every time I heard that....
Score: 2 Votes (Like | Disagree)
Carnegie Avatar
81 months ago
This quarter underlines that: despite iPhone sales continuing to shrink, the firm's revenues are up, thanks to booming success with its Wearables, Home and Accessories category (so: Apple Watch, mostly, and AirPods) and continued growth of it Services (App Store, Apple Pay, Apple TV, Apple Music etc).

How do people not understand that all of the bolder, RELY ON IPHONE?

Third straight quarter of declining iPhone sales. 12% year over year decline. Revenue is up, while *PROFITS* fell 13%, because of iPhone. Almost all of their Services revenue also depends on iPhone.

This is not good news. One really has to wonder just what the shareholders on Wall Street are thinking.
Those things depend, to a great degree, on iPhones, yes.

But they don't depend on new (and increasing) iPhone sales. They depend on iPhone ownership and use. iPhone install base continues to grow, and that's what matters more when it comes to those products and services. (Though they could grow for quite a while even if iPhone install base stopped growing.)

Apple doesn't have a problem with losing iPhone customers or users. The issue is elongating purchase cycles. That issue has been anticipated - even in effect - for quite some time. And Apple has been taking steps - fairly effective ones - to deal with that anticipated reality. The reality is that iPhones remain effective for most people's use needs for a long time. There's less need to upgrade. And Apple has embraced that reality. It, e.g., offers updates for iPhones which are many years old. Rather than that reality being a negative, it's a positive - and Apple has worked on turning it into a positive. iPhones represent even better values because, more often, newly purchased iPhones are going to be used for 3 or 4 or 5 years.

iPhone unit sales peaked in CY 2015 and they've dropped every year since then. That isn't something new and it isn't, for the most part, because of things which Apple has done wrong. It's the reality of a product market that is maturing (or has matured) in many important geographic markets. And it's because iPhones have gotten better and remain useful (relative to what's new) longer.

As for why net income fell: Gross margin was nearly flat - $20.2 billion as compared to $20.4 billion in the year-ago quarter. It may even have been up if we back out the one-time item (from the year-ago quarter) relating to the resolution of lawsuits. So profit didn't fall because Apple made less money selling products and services. It fell mostly for other reasons. For instance, R&D spending increased by 15%, non-operating income fell by 45%, and Apple's effective income tax rate increased from 13.3% to 15.7%.
Score: 2 Votes (Like | Disagree)