It's the middle of July, which means it's time for Amazon's annual Prime Day shopping event, offering Amazon Prime customers the chance to save money on a vast array of items across the retailer's online storefront.
Like we did last year, today we've launched a live blog that will track notable Prime Day discounts across Amazon, most of which will relate to Apple products and accessories. You can expect great discounts from companies like Anker, iOttie, and more.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Prime Day 2019 kicked off earlier this morning at 12:00 a.m. PT, and it will continue through tomorrow, Tuesday July 16 at 11:59 p.m. PT. This makes Prime Day 2019 the longest event so far at a total of 48 hours.
In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout Monday and Tuesday, and only last for an hour or so. According to Amazon, new deals will launch as often as every five minutes throughout the event.
In this live blog, we'll be tracking lightning deals and longer-lasting discounts as products get marked down throughout Prime Day, as well as competitor sales since retailers like Best Buy, eBay and Target have all been known to launch anti-Prime Day deals. Be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Tuesday night.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
I went to Best Buy to see if they would price match an item on Amazon, she didn't even look at it. Said they can't price match Amazon during Prime Days. I said oh ok, and she asked me if I still wanted the item, I said nope, Ill get it from Amazon. LOL
LOL you really showed that hourly worker whats up!!! /s