Jony Ive Once Insisted on Apple Car Without a Steering Wheel - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Jony Ive Once Insisted on Apple Car Without a Steering Wheel

Following the big news that Jony Ive will be resigning from Apple later this year after nearly 30 years at the company, new details continue to emerge about the iconic designer and his work over the years.

apple car concept image
One of many secretive projects that Ive worked on was the so-called Apple Car, according to The Information. The report claims that Ive came up with multiple early prototypes of the autonomous vehicle, including one made out of wood and leather that lacked a steering wheel at Ive's insistence.

Ive instead wanted the vehicle to be controlled by Siri, and to demonstrate the concept to Apple CEO Tim Cook, the report claims a nearby actress pretended to be ‌Siri‌ by responding to voice commands from Apple's executives. It is unclear exactly how this would have worked or how serious Apple was about the idea.

The report adds that Ive also worked on a much-rumored but never-released Apple television set and early prototypes of the Apple Watch.

In an internal memo to Apple employees obtained by BuzzFeed News, Cook noted that Ive has collaborated closely with Apple's COO Jeff Williams for many years. Williams, who has led development of the Apple Watch since its inception, will spend more of his time working with Apple's design team in their studio.

Cook's full memo:

Team,

I'm writing to let you know about some changes to the ET involving two people who embody Apple's values and whose work will help define Apple's future.

I'm happy to announce that Sabih Khan has been named to the executive team as senior vice president of Operations reporting to Jeff Williams. Sabih has worked on every Apple product since the late 90s, always committed to delighting our customers while advancing quality, sustainability and responsibility in manufacturing. His team makes possible some of the most beloved — and most complex — products in the world, and Sabih leads them with heart. I am thrilled to have him overseeing our supply chain.

Today, we also mark another important evolution for our company. After nearly 30 years at Apple, Jony Ive is starting an independent design firm which will count Apple among its primary clients and will depart the company as an employee later this year. Jony's contributions are legendary, from the central role he played in Apple's revival beginning in the late 90s, through the iPhone and perhaps his most ambitious project, Apple Park, where he has put so much of his energy and care in the past few years. I am proud to call Jony a friend, and those who know him know his ideas and curiosities are boundless. We will all benefit — as individuals who value great design, and as a company — as he pursues his passions and continues his dedicated work with Apple.

Of all his accomplishments, Jony cites the team he helped to build as one of his proudest. His longtime collaborators, Evans Hankey and Alan Dye, are strong stewards of Apple's design ethic and creative culture. Collaboration and teamwork are defining features of Apple's success across the company.

Evans and Alan will report to Jeff Williams. As many of you know, Jony and Jeff have been close collaborators and partners for many years. In particular, Jeff's leadership in developing Apple Watch brought together a cross-organizational team, unprecedented in scope, to produce Apple's most personal device ever. This is what Apple does at its best: elevating a category beyond its imagined limits, and revealing how a single device can be so much more than the sum of its parts. I'm incredibly excited about the design team's work, both underway and yet to come.

Tim

In line with a Bloomberg report, The Information claims that Ive's day-to-day involvement at Apple has already been declining since the Apple Watch launched in 2015. Ive's recent focus has been on the company's Apple Park headquarters, which had a formal grand opening in May.

Apple announced that Ive will be forming an independent design studio named LoveFrom that will count Apple among its "primary clients," suggesting that he will continue to have some influence on the company's products.

Popular Stories

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...

Top Rated Comments

IAmGLaDOS Avatar
96 months ago
"Hey Siri, turn left"
"Here's what I found on the web for: turn left"
Score: 130 Votes (Like | Disagree)
AngerDanger Avatar
96 months ago
Ive instead wanted the vehicle to be controlled by Siri ('https://www.macrumors.com/guide/siri/'), and to demonstrate the concept to Apple CEO Tim Cook ('https://www.macrumors.com/roundup/tim-cook/'), the report claims a nearby actress pretended to be Siri by responding to voice commands from Apple's executives. It is unclear exactly how this would have worked or how serious Apple was about the idea.
This sounds like something I would've come up with! :eek: In fact…



Attachment Image
Score: 63 Votes (Like | Disagree)
oldmacs Avatar
96 months ago
Jony had a lot of good ideas.. but having Siri control a car isn't one of them...
Score: 56 Votes (Like | Disagree)
96 months ago
I don't think Jony is going to have any involvement with Apple. That's just a Wall Street pacifier.
Score: 40 Votes (Like | Disagree)
96 months ago
I must admit, I had to stop myself from laughing out loud in the office when I read that headline :D
Score: 33 Votes (Like | Disagree)
96 months ago
If it did not have a steering wheel you would probably be able to add one externally using a dongle.
Score: 28 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
3 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
3 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
3 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
4 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
6 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
12 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
13 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
19 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
20 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
21 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
21 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
22 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
23 hours ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
1 day ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
1 day ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
1 day ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
1 day ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
1 day ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
1 day ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
1 day ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
1 day ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
1 day ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
1 day ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
1 day ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
1 day ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
1 day ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
1 day ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors