Taiwan's Second Apple Retail Store Opening Soon in Xinyi District of Taipei

I speak Mandarin the slogan actually says "Come in spend all your money to us". :D

The logo on display is a play on the word "Taipei" in Taiwanese

There is no such language as Taiwanese. It is a play on the Chinese charactors of "台北" (Taipei in Chinese).

Taiwan is not part of China, and the official languages are, I believe, Formosan as well as English. Why would they mess around with Chinese characters? This doesn't add up. Did Apple cave in to Beijing?

Sorry, you are making inaccurate statements. Please read through this thread or do some research before making statements like this. To help you out:

* It's a political topic: is Taiwan part of China? The full name for Taiwan (democratic country) is "Republic of China" and the full name for Mainland China (communist country) is People's Republic of China. You figure what that means to you. Some people in Taiwan prefer to be independent from China. Some people in Taiwan consider themselves as the legit China. Again, it's a political topic that can cause some arguments. A good Thanksgiving conversation. :-)
* Formosa is the name of the island called by the Portuguese back in 1532.

Again, please check your fact before sharing your perceptions (which can be inaccurate). Hope that this helps. Thanks.
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As a Taiwanese American guy, I definitely know that my biological mother speaks Taiwanese and Mandarin separately. Mandarin is used mostly by the Taiwanese folks who are derived from the Chinese invaders whereas Taiwanese is used by the native Taiwanese people who were not part of the descendants from the Nationalist Army.

It's fascinating to see how outsiders attempt to interpret a situation which requires a firm understanding of a 20th century Taiwanese history/political situation, then fabricate or surmise some type of scenario without the prerequisite research.

To add on what you said: Mandarin is considered as the national speaking language in China (both Mainland China and Taiwan). Taiwanese is spoken as one of a more popular local dialects in Taiwan. There are native Taiwanese (i.e. aboriginal folks) and they have their own dialects. Just like native American in US. The dialects in Taiwan became richer after the Nationalist Army moved to Taiwan. And echoing what you are saying: yeah, speaking with facts is important today. :-) Still, a good conversation to bridge the disconnect is a good thing. Hope that this help!

Thanks. Corrected.

Well just to nit pick, ( I know it is confusing )

The logo on display is a play on the word "Taipei" in Mandarin

Mandarin is the Spoken Languages in Mainland and Taiwan ( Mostly, there are other dialect ) . The Characters shown is Chinese. There is no such thing as Mandarin in Written. Only Chinese in Writing. So it should be ( play on the word "Taipei" in Chinese. )

Now.

Hopefully Taiwan and Japan have a few more Apple Stores planned, both region have a high iPhone usage with low Store count. ( Especially in Japan )

There is no such language as Taiwanese. It is a play on the Chinese charactors of "台北" (Taipei in Chinese).

Is Chinese a language? ;)

No such language as 台語？ What have I been speaking my whole life? haha.

It’s just a dialect of Chinese, not a language itself. In fact, the phrase 台語 is a wrong, or at least redundant, “invention", it’s basically 闽南语.
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As a Taiwanese American guy, I definitely know that my biological mother speaks Taiwanese and Mandarin separately. Mandarin is used mostly by the Taiwanese folks who are derived from the Chinese invaders whereas Taiwanese is used by the native Taiwanese people who were not part of the descendants from the Nationalist Army.

It's fascinating to see how outsiders attempt to interpret a situation which requires a firm understanding of a 20th century Taiwanese history/political situation, then fabricate or surmise some type of scenario without the prerequisite research.

You are wrongly informed (maybe by your American father who pretend to know about the history of China?). The “Taiwanese” you are referring to, is obviously the spoken dialect of Chinese, carried over by the very original immigrant to Taiwan, from the Fujian province of mainland China, right next to Taiwan, where its official name is Minnan Dialect.
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Taiwan is not part of China, and the official languages are, I believe, Formosan as well as English. Why would they mess around with Chinese characters? This doesn't add up. Did Apple cave in to Beijing?

Both Taiwan government and China government believe that mainland China and Taiwan are a part of the same country — China, the only difference is just that who should be considered the valid government of this whole country.