Apple Buys DataTiger, a UK Digital Marketing Startup
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.
DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
Popular Stories
Earlier this year, Apple acquired California-based startup Sonera, according to a notice published today on the European Commission's website.
Sonera previously announced that it had developed "breakthrough sensing technology" that "non-invasively measures magnetic fields" generated by the brain and body. The company said its technology can analyze neural data without direct skin contact,...
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Update: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and changes coming with iOS...
