Photos of Apple's rumored Smart Battery Cases for the iPhone XS and iPhone XS Max have been uncovered in a product merchandising guide for Apple Premium Resellers that was obtained by the blog Appleosophy.
The guidelines instruct Apple Premium Resellers how to organize Apple's various leather and silicone cases for the iPhone 7 through iPhone XS Max in their stores. While the photos are low resolution, two of the cases clearly have a battery pack hump and a cutout for the vertically-aligned rear camera on the latest iPhones.
The new Smart Battery Cases are listed as "leather" products, but this is likely a mistake, as they appear to be silicone in the photos like Apple's previous Smart Battery Cases for the iPhone 6 and iPhone 7.
The guidelines are dated "Fall 2018," suggesting that Apple planned to release the new Smart Battery Cases within the past few months. The season officially ends this Friday, December 21, so there's still some time. Of course, Apple may also delay the cases until 2019 or never end up releasing them.
Apple's first Smart Battery Case was for the iPhone 6 and iPhone 6s, and was equipped with a 1,877 mAh battery that protruded out of the back of the case. Apple later released an iPhone 7 version with a similar design but larger 2,365 mAh battery. Both remain available for purchase for $99 in the United States.
At this point, ample evidence of Smart Battery Cases for the latest iPhones has surfaced, so all eyes are on Apple's online store.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Hopefully they will release this with AirPower and the updated AirPods early next year, but I kind of wonder if they’ll end up having a small event in early Spring for this, the iPad and iMacs.
Have an event that just introduces these cases, the AirPower mat, and the Qi AirPods. Have it hosted by Tim Allen in-character.
Personally I travel for business and I've found having the smart battery case on my iPhone 7 is extremely handy. I've not even considered upgrading to an X or above without them making a battery case for it. Not having to charge your phone on a trans-atlantic flight is really plesant.
When these come out it opens up a few options! I was hoping they'll release one for the XR though. With it's reportedly better battery life than the XS, plus a battery case it would be something I'd consider worth having.
To me, battery life is the number one feature for any mobile tech. I know not everyone sees it that way but I always have.