Tim Cook: If Data Privacy Isn't Addressed, the Problem 'Gets So Large It May Be Impossible to Fix'

Apple CEO Tim Cook recently sat down for an interview with CNN, where he discussed privacy, the controversial Bloomberg story claiming Apple was hacked via tiny chips embedded in server motherboards, and why he opted to come out as gay.

On privacy law, Cook said that while he's "not a pro regulation kind of person," there are instances when the free market doesn't work and it's necessary to "take an action." Privacy, says Cook, is one of the top issues of this century, and if we don't address it now, "the problem gets so large it may be impossible to fix.

timcookcnn

In this case, it's clear that the amount of things that can be collected about you, without your knowledge, maybe with your consent -- although it's a 70 page legal piece of paper -- isn't reasonable. And these things can be used for such nefarious things. We've seen examples of this over the last several years. We think it's time now to take this thing and put it under control.

Cook went on to say that this is an issue that's much broader than the tech industry because there are many firms out there collecting data. Privacy law is "critical to every country in the world."

According to Cook, his position is that the user should be completely in control of their data in a very transparent manner. "Your data is yours," said Cook.

On the topic of Bloomberg, Cook once again called on the news site to retract its story suggesting the Chinese government planted microchips in the Supermicro servers that it used in its data centers.

I want to be unequivocal on this. That article, the part about Apple, is 100 percent a lie. It is completely inaccurate, there is no truth behind it. We never found a malicious chip in any servers, we never reported something like that to the FBI, the FBI never contacted us about anything like that.

Cook said that the fact that the Apple portion of the article is untrue "casts doubt on the broader story," and he pointed out that Amazon has also made comments denying the truth of what Bloomberg reported.

My view is they need to retract that article because this is not doing anybody any good to have fake information out there. It doesn't do them any good, it doesn't do the cause any good. Cybersecurity is an important topic. A really important topic. We should put all of our energies into protecting the companies, the country, but not chasing a ghost.

On the topic of being gay and the Trump Administration's plan to introduce narrow definitions for gender at birth that would impact transgender rights, Cook said that he strongly believes everyone should be treated with dignity and respect, a statement he's repeated time and time again.

Cook said that he himself came out as being gay several years ago to inspire young people who were bullied and mistreated for their sexual orientation.

I was public because I began to receive stories from kids who read something online that I was gay and they were going through being bullied, feeling like their family didn't love them, being pushed out of their home, very close to suicide, things that really pulled my heart.

And started saying you know, I am a private person and so I've kept me to my small circle. And I started thinking that is a selfish thing to do at this point. I need to be bigger than that. I need to do something for them and show them that you can be gay and still go on to do some big jobs in life. That there's a path there. And that is the reason I did it.

Cook's interview with CNN followed his appearance at the 40th International Conference of Data Protection and Privacy Commissioners, where he spoke passionately on the need for strong data protection laws in the United States.

Cook's full comments to CNN can be watched across several videos published by the site: on privacy, on Bloomberg, and on being gay.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

Tapiture Avatar
91 months ago
Of the “big four” tech companies (Apple, Amazon, Google, Facebook), Apple is probably the one with the most respect for customer’s data, and I think that integrity is part of the reason they’ll continue to be so successful.
Score: 34 Votes (Like | Disagree)
Porco Avatar
91 months ago
I may not be super-happy with everything Apple do with their products (because I care), but I am really pleased Apple, and Cook, takes many of the political and ethical positions they do on the stuff mentioned here. I don't take it for granted, and I don't think Apple are perfect, but I don't see the same commitment to privacy or human rights from any of their competitors, across all the products categories in which they compete.

It's a precious thing that we have such a dominant company with these views, I just hope it's enough, and that Apple keep fighting the good fight.
Score: 30 Votes (Like | Disagree)
bbeagle Avatar
91 months ago
How disingenuous.
Please define "Your Data".

....

It is by far not as simplistic nor as clear cut as TC would make it sound. :cool:
Yes, it is.

Anything you do on your phone is YOURS - until you let someone else access it.

The WORK or SCHOOL WORK you do on your phone is YOURS until you intentionally send it to work or school. Any photos you take are YOURS until you intentionally send them out to facebook/twitter/etc.

The point is that you should be responsible by INTENTIONALLY transferring things like photos. Just by logging into facebook shouldn't give facebook the right to download all your photos to their servers. You should be in control.
Score: 15 Votes (Like | Disagree)
Saipher Avatar
91 months ago
How disingenuous.
Please define "Your Data". I just look at my 8+.
I have lots of personal data on it. I do a lot of personal communicating on it. I take personal photos and videos on it. I create, consume, research and play on it.
I have lots of school data on it. I do a lot of school communicating on it. I take school photos and videos on it. I create, consume, research and play on it.
I have lots of work data on it. I do a lot of work communicating on it. I take work photos and videos on it. I create, consume, research and play on it.

Now on this device, what is "My Data"? Who "owns" it? Who should have access to it?

Then I look at my Razer (personal phone). Same applies excluding work. Though I do get some there too. So in reality it does apply.

It is by far not as simplistic nor as clear cut as TC would make it sound. :cool:
What? :rolleyes:
Score: 11 Votes (Like | Disagree)
macduke Avatar
91 months ago
Every day we are seeing the horrific downsides to giving away our private data. Apple will be on the right side of history. I'm glad that Tim Cook is putting himself out there to lead the fight for privacy. Meanwhile the cowards at Google hid away in their playground campus not even bothering to show up when the Senate asked them to testify:



Attachment Image
Score: 10 Votes (Like | Disagree)
estabya Avatar
91 months ago
Then do it on your own dime Tim & quit using Apple as your personal soapbox
I disagree completely.

It’s important for individuals with power and influence to use it to speak out about things like homosexuality. It helps to culturally normalize LGBTQ folks, and it helps to empower those who may be in a position where they experience discrimination or judgment for just being themselves. The more people who are out and willing to talk about it the better.
Score: 9 Votes (Like | Disagree)