Amazon Prime Day Live Blog: The Best Deals Worth Checking Out

Today kicks off Amazon's annual Prime Day shopping event, offering customers with an Amazon Prime subscription the chance to save money on nearly countless items across the retailer's storefront.

Since we routinely share great deals on Apple products and accessories being sold on Amazon, we've launched a live blog today that will track notable Prime Day discounts from Apple accessory makers like Anker and EasyAcc, as well as other interesting sales as they go live. Prime Day will officially begin this afternoon at 3 p.m. ET and continue for 36 hours afterwards.

prime day imageNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Before that time, Amazon has debuted early access Prime Day discounts on its own range of Alexa and Echo devices, with up to 50 percent off of products like the Echo Look, Fire TV Stick, Fire HD 10 tablet, and more, which are expected to last throughout Prime Day.

In contrast to deals that last for a majority of the event, there will also be limited-time lightning deals that appear at different times throughout the day and night, and only last for an hour or so.

In this live blog, we'll be tracking lightning deals, longer-lasting discounts, and competitor sales as products get marked down throughout Prime Day, so be sure to bookmark this page and check back for new bargains as Amazon's mid-year shopping event continues into Wednesday morning.

Prime Day is over for 2018 – check back next year!

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

Jmausmuc Avatar
99 months ago
Amazon acknowledged that the Prime Day deals aren't their best prices on those items.

https://www.bbc.co.uk/news/business-44846356

But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
So? Gotta make money somehow.
Score: 7 Votes (Like | Disagree)
OllyW Avatar
99 months ago
But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
MacRumors are very open about this, it helps pay the bills.
Score: 7 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
99 months ago
Amazon acknowledged that the Prime Day deals aren't their best prices on those items.

https://www.bbc.co.uk/news/business-44846356

But MacRumors wants to be sure to get in on this by posting affiliate links and making money off anything you order.
Score: 4 Votes (Like | Disagree)
az431 Avatar
99 months ago
What's incredible is people believe these are good deals because Amazon says so. I've never seen anything listed on Amazon Prime Day, Black Friday, or Cyber Monday that was anywhere close to the lowest price per camelcamelcamel
Score: 4 Votes (Like | Disagree)
TheMigratoryBirds Avatar
99 months ago
Personally, I'm not buying anything today in solidarity with the European Amazon workers on strike this week. No judgment of anyone who is buying stuff on Prime Day, but thought it was worth letting people know that the strike was happening, in case that aligns with your beliefs. Here's a link to more info: https://www.vox.com/2018/7/16/17577614/amazon-prime-day-strike-boycotts

(And sorry to MR for not supporting the affiliate links today--some other day.)
Score: 3 Votes (Like | Disagree)
Fidgetyrat Avatar
99 months ago
What a fiasco for Amazon's IT dept.
IT costs too much. Amazon is too busy adding services nobody wants.
Score: 2 Votes (Like | Disagree)