AT&T's New Live 'WatchTV' Service Launches on iPhone, iPad, and Apple TV - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

AT&T's New Live 'WatchTV' Service Launches on iPhone, iPad, and Apple TV

by

One week after unveiling its new live streaming service "WatchTV," AT&T has now begun rolling out the platform's app on fourth-generation and fifth-generation Apple TV boxes, as well as on iOS [Direct Link] (via BestAppleTV). The service is a free add-on for anyone on AT&T's new "Unlimited &More" and "Unlimited &More Premium" cellular plans, and is also available as a $15/month service for everyone else.

watchtv at and t
Like a few other live TV platforms, WatchTV includes just over 30 channels that you can stream live, including breaking news and film channels (but not sports). The service has 15,000 titles available to watch on demand, and subscribers to AT&T's new &More Premium phone plan will be able to add one of several premium services for no extra charge: HBO, SHOWTIME, Cinemax, Starz, Amazon Music Unlimited, Pandora Premium, or VRV.

The full list of channels on WatchTV includes:

  • A&E
  • AMC
  • Animal Planet
  • Audience
  • BBC World News
  • BBC America
  • Boomerang
  • Cartoon Network
  • CNN
  • Discovery
  • Food Network
  • FYI
  • Hallmark Channel
  • Hallmark Movies & Mysteries
  • HGTV
  • History
  • HLN
  • IFC
  • Investigation Discovery
  • Lifetime
  • Lifetime Movies
  • OWN
  • Sundance TV
  • TBS
  • TCM
  • TLC
  • TNT
  • TRU TV
  • Velocity
  • Viceland
  • WE TV

Channels coming soon after launch include:

  • BET
  • Comedy Central
  • MTV 2
  • Nicktoons
  • Teennick
  • VH1

Users can stream on up to two devices at the same time, but WatchTV does not have a cloud DVR feature or any local news stations. Other than tvOS and iOS, the app is out now on Android, Amazon Fire TV, and Google Chromecast.

watchtv ios
WatchTV is a direct result of AT&T's acquisition of Time Warner, with many of the channels on the service falling under the Time Warner umbrella. This week, the company raised the price of of the "administrative fee" it charges customers, which was speculated as a move to offset the debt incurred by its $85.4 billion purchase of Time Warner, although AT&T denied that by stating the administrative fee price is "standard" across the wireless industry.

Tag: AT&T

Top Rated Comments

rizzo41999 Avatar
107 months ago
Youtube TV all the way
Score: 5 Votes (Like | Disagree)
Saipher Avatar
107 months ago
What's up with AT&T's TV service fragmentation? DirectTV Now, U-Verse and now WatchTV. Why can't they have their TV service under one name and call it a day? :rolleyes:
Score: 3 Votes (Like | Disagree)
_Refurbished_ Avatar
107 months ago
“Free add-on”.

Ain’t nothing free.
Score: 3 Votes (Like | Disagree)
_Refurbished_ Avatar
107 months ago
What’s the difference between this and Directv Now?
Cheaper and positioned to be included with wireless plans.

They should have created a lower tier DTVNow that’s $15 and removed the confusion.
[doublepost=1530287331][/doublepost]
What's up with AT&T's TV service fragmentation? DirectTV Now, U-Verse and now WatchTV. Why can't they have their TV service under one name and call it a day? :rolleyes:
That would make too much sense. Kind of like olives in a supermarket.....not with the canned vegetables and I can never find them. Life. Meh.
Score: 2 Votes (Like | Disagree)
oneMadRssn Avatar
107 months ago
Hey do you want to pay for the privilege of watching a bunch of low-budget garbage with product placement everywhere, and with about 1/3 of every hour being straight up advertisements?
Score: 2 Votes (Like | Disagree)
107 months ago
Live TV? No thanks.
And ironically it does not include sports, which is perhaps the only reason to want to watch live.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors