Microsoft has announced a new visual search feature for its Bing app that lets users snap a picture with their phone's camera and use it to search the web.

The new visual search function builds on the AI-powered intelligent search capabilities already used by Bing, and works pretty much like Google Lens: Users take a photo of something or upload one from their camera roll, and then the search engine identifies the object in question and offers additional information by providing links to explore.

bing app visual search
The feature appears as an icon in the Bing app's search bar, and can be used to search for everything from landmarks to breeds of dog, but Microsoft is pushing it as a way to shop from photos for clothes and home furniture:

Let's say you see a friend's jacket you like, but don't know its brand or where to purchase. Upload a pic into the app's search box and Bing will return visually-similar jackets, prices, and details for where to purchase.


Visual Search is available today in the U.S. via the Bing app [Direct Link]. Microsoft says the feature will also roll out soon for Microsoft Edge on iOS as well as Bing.com, which remains a search engine option in Apple's latest version of Safari browser.

Top Rated Comments

Royksöpp Avatar
96 months ago
microsoft updates bing app with visual search image

https://m.ranker.com/list/bing-sucks-memes/nathandavidson
Score: 5 Votes (Like | Disagree)
TomaxXamot Avatar
96 months ago
microsoft updates bing app with visual search image

https://m.ranker.com/list/bing-sucks-memes/nathandavidson
I’ve seen people on Reddit say Bing is better than Google Images for porn. Heads off to Bing...
Score: 2 Votes (Like | Disagree)
Wanted797 Avatar
96 months ago
There’s a bing app? o_O
Score: 2 Votes (Like | Disagree)
flyinmac Avatar
96 months ago
LOL @ all these products/companies that use the words "AI-powered" :D It's nothing more than hype and bs driven by an algorithm that scans through a sith load of data. We're still in narrow-AI times which means that a program does nothing more nothing less than what's it's programmed to do.
Technically, if true AI existed, and was programmed to think independently, be as functional as our own brains, and do everything we could ever want... it would still by definition “do nothing more and nothing less than what it’s programmed to do.”

I used to have an app that would look at pictures and tell me what it was. Forgot about that. But it was rarely right.

Perhaps this Bing version might be more accurate. I have a few things around the property that I’d like to identify beyond generic terms.
Score: 1 Votes (Like | Disagree)
decafjava Avatar
96 months ago
microsoft updates bing app with visual search image

https://m.ranker.com/list/bing-sucks-memes/nathandavidson
Probably true but there are dissenting opinions:



Never thought they make that much, I use DDG or Google myself.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...