Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.
Sesame Workshop is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.
According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.
Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Tuesday September 8, 2026 10:19 am PDT by Joe Rossignol
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips.
Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas.
You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
I hope they prove me wrong.
It may just be that you're not the target market. Kids programming, if done right, is a huge draw. I'm guessing all of their programming will be on a subscription basis, like Netflix. If they do provide compelling kids programming, that will pull in a LOT of families which will lead to a trickle down effect for the rest of the programming. It's a smart move.
Apple should place their priority on updating their vintage computers ahead of making children's kids TV programs. Lost focus and direction. Let's see: Update the Mac Pro or make Sesame muppets?
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
