Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.
Sesame Workshop is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.
According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.
Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Wednesday July 8, 2026 10:37 am PDT by Juli Clover
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations.
The five most highly nominated shows are up for best series in their respective categories, and...
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
I hope they prove me wrong.
It may just be that you're not the target market. Kids programming, if done right, is a huge draw. I'm guessing all of their programming will be on a subscription basis, like Netflix. If they do provide compelling kids programming, that will pull in a LOT of families which will lead to a trickle down effect for the rest of the programming. It's a smart move.
Apple should place their priority on updating their vintage computers ahead of making children's kids TV programs. Lost focus and direction. Let's see: Update the Mac Pro or make Sesame muppets?
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
