Apple Shares New Ad Highlighting Portrait Lighting on iPhone X - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares New Ad Highlighting Portrait Lighting on iPhone X

Apple this afternoon shared a new ad designed to show off the Portrait Lighting feature on the iPhone X.

Called "Studio in your pocket," the ad features a woman who pulls out her iPhone X and sees an entire studio's worth of lighting equipment pop up around her.


Portrait Lighting, available on both the front and rear-facing cameras of the iPhone X, is designed to allow you to add studio quality lighting effects to your images, either while taking a shot or during the editing process afterwards.

According to Apple, Portrait Lighting uses sophisticated algorithms to calculate how facial features interact with light, allowing the data to create unique lighting effects like Natural Light, Studio Light (lights up your face), Contour Light (adds dramatic shadows), Stage Light (spotlights your face against a dark background), and Stage Light Mono (Stage Light, but in black and white).

Apple has shared several other iPhone X and iPhone 8 videos showcasing the Portrait Lighting feature, including "Portrait of Her," "A New Light," and a video titled simply "Portrait Lighting" that explains how the feature was developed.

Apple has also shared several tutorial videos designed to each iPhone users how to use Portrait Lighting.

Popular Stories

apple watch rescue

Apple Shares Apple Watch SOS Success Story

Tuesday July 21, 2026 9:26 am PDT by
Apple today highlighted the SOS feature in the Apple Watch, publishing a short video featuring a man named Phil, who crashed while mountain biking. Phil was biking with his two young children when he had an accident and was knocked unconscious. His Apple Watch detected the fall, calling emergency services and alerting his wife. He ended up breaking his collarbone and seven ribs, but was...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...

Top Rated Comments

TwoBytes Avatar
107 months ago
so this as is promoting 'portrait lighting' - the feature on the iPhone that supposedly does away with the need to be in a studio, but this is filmed in a studio with real portrait lighting? to get these amazing shots?

hmmm...
Score: 8 Votes (Like | Disagree)
RealAppleFan Avatar
107 months ago
That'sOneGreatAd

-TypedFromNewMacbookButSpacebarDoesn'tWorkClassActionPleaseHurry
Score: 3 Votes (Like | Disagree)
mattopotamus Avatar
107 months ago
I love the portrait mode, but the lightnings just never turn out right when I try the other options.
Score: 3 Votes (Like | Disagree)
PaulRustad007 Avatar
107 months ago
Hair, frizzy things, fare-skinned people, all of these are problems for Portrait Mode on my X. Complicated backgrounds are out as well.....it just does not do what they advertise it to do. Some settings, it is awesome, others not so much.


This one is good.......

this one is not.....

I love this one.....


So, its an OK feature some of the times.....

Attachment Image

Attachment Image

Attachment Image
Score: 2 Votes (Like | Disagree)
Vjosullivan Avatar
107 months ago
Tim Cook can run a trillion dollar company on a iPad Pro
An iPad Pro and 100,000 people to actually do stuff.
Score: 1 Votes (Like | Disagree)
107 months ago
Total BS advertising. Makes me question apples morals.
Score: 1 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors