Nintendo's Next President Sets Mobile Gaming Priority, Plans 'Game-Changing Hit' to Surge Business - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Nintendo's Next President Sets Mobile Gaming Priority, Plans 'Game-Changing Hit' to Surge Business

by

Nintendo's next president, Shuntaro Furukawa, will make smartphone gaming a priority when he takes the helm of the company this June. In a new interview with Nikkei, Furukawa said that he envisions a future where Nintendo's smartphone gaming arm can become a 100 billion yen ($910 million) business. In fiscal 2017, the segment including mobile games grossed 39.3 billion yen.

nintendo on app store
To do this, Furukawa plans to increase the output of smartphone gaming apps for iOS and Android devices, as well as launch a singular app that surges in popularity. Outgoing Nintendo President Tatsumi Kimishima referenced Pokémon Go as an inspiration for this plan. Pokémon Go was a collaboration between developer Niantic and The Pokémon Company, which Nintendo has a joint investment in.

"From what I can see, smartphone games are the ones I want to expand the most," said Shuntaro Furukawa.

"The idea that something will emerge that transforms into something big, in the same manner as game consoles, is the defining motive of the Nintendo business," he said.

When asked if any of the upcoming apps would adopt Pokémon Go's augmented reality gameplay, Furukawa said that he "can't say that there are any that are like that." It's also unclear if the plans for the singular, so-called "game-changing hit" would include existing Nintendo characters or be entirely original.

Nintendo has already begun adding on new developer partners besides DeNA to work on games with new characters, while DeNA continues outputting those with Nintendo IPs like the upcoming Mario Kart Tour. According to Furukawa, Nintendo is also gearing up to "expand cooperative ties" with its developer business partners down the road, further hinting at an increased output for gaming apps.

Smartphone games that have been confirmed by Nintendo include Mario Kart Tour and Dragalia Lost, both with vague late 2018 launch dates. These will follow Nintendo's previous titles Miitomo, Super Mario Run, Fire Emblem Heroes, and Animal Crossing: Pocket Camp. In terms of unconfirmed mobile spin-offs, The Legend of Zelda could be the next big Nintendo IP to launch on iOS.

Top Rated Comments

111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Score: 9 Votes (Like | Disagree)
111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
Score: 8 Votes (Like | Disagree)
111 months ago
Finally!

Work on MFi controllers and Apple TV apps and Nintendo would be set.
Score: 6 Votes (Like | Disagree)
HiVolt Avatar
111 months ago
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
That's all people have wanted for a decade now, since the App Store opened.

Classic NES/SNES games, ported over with no additional gimmicks.

Sell them individually, as packs, like all Mario games etc...

They'd make a killing.
Score: 5 Votes (Like | Disagree)
111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Two words: it's coming!

Which is only two words thanks to contractions. Thanks contractions!
Score: 4 Votes (Like | Disagree)
Juicy Box Avatar
111 months ago
I have been saying his for years, but I think both Apple and Nintendo could benefit from a virtual console type app on the ATV. But only classic games, such as the games on the NES Classic edition.

I don't think it would cause a loss of sales with the switch, due to it only being retro console games. They could have a similar price structure to the classic console games on the Wii and WiiU.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
3 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
4 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
4 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
5 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
6 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
13 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
13 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
20 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
21 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
22 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
22 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
23 hours ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
1 day ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
1 day ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
1 day ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
1 day ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
1 day ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
1 day ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
1 day ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
1 day ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
1 day ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
1 day ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
1 day ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
1 day ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
1 day ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
1 day ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
1 day ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors